Tynker SEO & Content Marketing Case Study
Project overview:
Tynker is the world’s leading K-12 creative coding platform, enabling students of all ages to learn to code at home, school and on the go. Tynker's highly successful coding curriculum has been used by one in three US K-8 schools, 150,000 schools globally, and over 100 million kids across 150 countries.
Tynker partnered with AdLift in November 2022. The brand had taken a hit due to the Google algorithm change and needed to enhance search visibility, drive traffic and boost engagement on its website.
The SEO experts at Adlift got under the skin of the brand by conducting a thorough SEO audit that laid the foundation of an SEO strategy that proved to be a game changer.
Adlift Services Used
Search Engine Optimization
Content Marketing
The Results
58% Clicks
Increased
13% Impressions
Increased
47% Traffic
Improvement
36% User
Improvement
The AdLift strategy:
Armed with the data of the SEO technical audit, the team conducted robust keyword research across the entire website and continued with technical SEO Optimization and on-page content creation, including Blogs. However, the SEO strategy did not stop here. AdLift’s tailored SEO strategy identified 4 key areas that needed to be optimized for a coding platform, namely:
- People Also Ask (PAA):The People Also Ask (PAA) Box is a treasure trove of question-and-answer goodness designed to assist users in unearthing further information related to their initial search query. We optimised for PAA to drive long-tail traffic. After meticulously analysing and addressing the questions posed by users, we crafted targeted content that significantly enhanced organic search visibility. We incorporated relevant keywords and provided comprehensive answers to PAA queries, thereby elevating SEO rankings and attracting qualified traffic.
- User-Generated Content (UGC):In this era of social proof, user-generated content emerges as an invaluable tool. By actively encouraging customers to leave reviews, provide feedback, and share their experiences, we amplified brand credibility, fostered engagement, and boosted SEO performance. By implementing creative strategies such as contests, social media campaigns, and incentivized reviews, we inspired users to generate valuable content that enticed new customers and drove down acquisition costs. "Tynker's platform benefits from a vast creative community that generates tens of millions of apps, games, and Minecraft assets annually, contributing to the platform's SEO content and facilitating its discovery."—Lomit Patel
- Digital PR:Digital PR and SEO go together like cheese and pizza - a match made in marketing heaven. While not strictly an SEO strategy, Digital PR complemented our SEO efforts by enhancing We increased organic visibility through collaborative efforts such as guest blogs, expert interviews, and content that the audience yearned to share.
