Project Overview

Shopify is a giant in the e-commerce space, powering over 4 million stores worldwide. It’s basically the go-to platform for anyone who wants to sell online—whether that’s via a website, social media, blogs, or even email and chat. But even the big guys need help sometimes. So, back in 2012, Shopify tapped AdLift to help them do what they do best: get seen by the right people. As Shopify’s Content Marketing and SEO Agency, we were tasked with boosting Shopify’s organic traffic, and spoiler alert: we knocked it out of the park.

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Result:

38X Growth

Let's talk numbers-because that's what matters.When we started as Shopify's SEO company, their organic traffic was 0. By August 2019? They are pulling in 0 visitors. That's a 38X increase in organic traffic.

The AdLift Approach

You don’t grow organic traffic by 38X overnight. No magic tricks here, just good old-fashioned SEO and content marketing. We carefully curated a Shopify Growth Strategy and got Shopify from 59,627 organic visitors in 2012 to 2.3 million in 2019.

Keyword
Research

Here’s the deal: if you want to rank, you have to know what people are searching for. So, we dove deep as Shopify’s SEO Company and hunted down the most valuable keywords for Shopify's business. Not just the ones that get traffic but also the ones that convert. Then, we mapped these keywords to specific URLs on their site, ensuring search engines knew exactly what each page was about. Add some meta descriptions, compelling titles, naturally optimized headings, and voilà—you’re on your way to SEO success.

Content
Marketing

So now we’ve got great content, but it’s no good if nobody sees it. As Shopify’s CM agency, we focused on acquiring high-quality backlinks from reputable sites—no link farms here! The idea was to boost Shopify’s authority in the eyes of Google and get those new pages ranking as quickly as possible.

Content
Strategy

Keyword research is only half the battle. The next step? Filling the gaps. We analyzed Shopify’s competitors and noticed they were leaving a lot on the table when it came to content. That’s where we came in. As Shopify’s Content Marketing Agency, we recommended new blogs, landing pages, and resources that not only targeted valuable keywords but also enhanced the user experience. We weren’t just creating content for content’s sake; every piece had a purpose and a strategy behind it.

Ongoing
Support

The SEO world is constantly changing—thanks, Google! That’s why we didn’t just launch Shopify’s Growth Strategy and walk away. We stayed on top of things with monthly monitoring through Google Search Console, identifying any issues that could hurt their ranking potential and tweaking the strategy accordingly.

Millions of Stores. One Goal: Growth. We rocked it as Shopify’s SEO and Content Marketing Agency! Find out how!