Performance
marketing that’s
profitable We help you manage your SEM campaign more efficiently and effectively.

PPC in digital marketing is a type of marketing strategy which involves advertisers paying a fee each time one of their ads is clicked. Simply, you only pay for advertising if your ad is clicked on. In addition to driving organic website visits, it is a method of buying visits to your website. PPC in digital marketing has the following benefits:

• Offers quick entry.
• Results are easy to measure and track.
• Works well with other marketing channels.
• Provides a wealth of useful data.

You honestly do not need to look any further than the page you are already on. AdLift is the top performance marketing agency. Our award winning PPC campaigns deliver sustained ROI for our clients. But if you must know, these are the qualities a top paid media marketing agency should possess:

• Alignment to your goals : Primarily, you need to ensure that an agency’s inbound strategies align with yours and understands digital marketing holistically. By this we mean, marketing campaigns and ads should work in sync with content marketing efforts like blogging, email campaigns, content offers, and website strategies.
• Expertise : It’s kind of obvious, we know. But we can’t emphasise enough the importance of a solid team of experts who have had experience in running successful campaigns. How do you find out? Ask for testimonials and case studies.
• Social Media Knowledge : With over 58.8% of the global population on social media, your agency better have in depth and updated knowledge on how to leverage social media for your brand.
• Transparency : You need to be kept in the loop every step of the way. Whether its ad spends or any other development pertaining to your account – honesty and transparency are bare minimum of what you should expect from your paid media marketing agency.

To be honest, paid media channels vary according to the category, marketing challenges and target group among other factors. Here’s an example for better clarity:

For B2C, with the end objective of getting maximum transactions, the best paid media channels would be Google Search, Shopping, Display, YouTube, Discovery, Facebook, Instagram where most of the users inclined towards making a purchase.

However, if the focus is on B2B and the end objective is to generate leads then the best paid media channels would be Google search, LinkedIn, Twitter, Affiliates etc. However, paid media channel selection will vary from brand to brand. An experienced performance marketing agency will be able to discern which channel is ideal for your as per the brand category and objective.

Paid media can be an effective opportunity to expand your brand reach, get more clicks, and generate more traffic. Through paid media, you're able to connect with audiences that might not have reached otherwise

The AdLift Paid Media Marketing team devises powerful PPC campaigns, customer centric strategies and effective customized messaging. How do they do it all?

AdLift gives you:

• Intricate audience segmentation to maximise conversion while minimising conversion cost
• Synergy across SEO and PPC campaigns to eliminate cannibalisation
• Regular analysis and monitoring of data that guides marketing strategy and maximizes ROAS

SEM or Search Engine Marketing in digital marketing is the practice of marketing your brand used paid advertisements that appear on search engine results or search engine results pages (SERPs). In this type of digital marketing, advertisers bid on keywords that users may enter on search engines.