Data-Driven Strategies For CMOs To Slash Customer Acquisition Costs
With digital marketing spending soaring, there's now an even bigger need for reducing customer acquisition costs. On average, a brand can reduce its acquisition costs by 55% if it drives significant traffic and leads via organic search and great content marketing.
In this session, AdLift CEO and Co-Founder Prashant Puri will provide you with tactics to implement a robust, data-driven content and SEO strategy that drives ROI in conjunction with email nurture campaigns that convert dormant leads.
Download the Deck
After this session, you will be able to:
- Reduce your overall customer acquisition costs
- Create compelling content that your buyers consume
- Synergize efforts between paid search and SEO, dive deeper into your paid search data, and analyze keywords that covert, making sure those are part of your SEO strategy
- Re-engage and convert inactive leads
Client Speak
Vaibhav Kumar
Vice President & Head
eCommerce & Digital Marketing, Max Life Insurance
SEO and content marketing are not a performance matrix but pride at Max Life Insurance. We put a lot of effort into keeping ourselves on top. With a partner like AdLift who helped us immensely in both strategic thinking as well as execution support.
Subish Sudhakaran
Head of Brand Ecommerce at Titan's Watches Division
Titan
I would recommend AdLift and the reason being if you have an agency that has got the expertise, is committed and puts the customer requirement and the client requirement at the centre what more do you ask for?
Ruchika Gupta
Ex-CMO
Luminous India
The happiest that I have been working with this team has been about the proactiveness that I saw which is something that I think makes the difference. A lot of people can deliver on the task but to be involved enough in my business to see it and act as owners is one of the values at Luminous that we pride ourselves on. That I see reflected in AdLift. You can find multiple partners who can deliver a task but you find very rare ones who act on things as if it's their own business.
Sampurna Rakshit
Marketing Head
Mia by Tanishq
The ownership that the team takes is the one thing that stands out for me. AdLift is like an extension of our in-house marketing team, rather than an external agency partner.
Pinaki Chakraborty
Global Head – SEO
Schneider Electric
Implementing typical SEO and content strategy at multi - regional Schneider Electric platform is a bit challenging when we have many websites across multiple countries. Consistency and translation plays a prominent role here to give the best local user experience keeping our global essence integral. This is where AdLift came into picture and helped Schneider Electric not only in increase our SEO visibility but they successfully up our ranking and traffic overall which is a big positive for the company upped our ranking.
Rakesh Wadhwa
CMO, EVP
Startegy & Retail Assurance Future Generali India Life Insurance
We’ve been working with AdLift for 3 years and it’s been nothing short of fantastic! We’ve grown 165% with new unique users growing upwards of 250%. In addition, they have played a significant role in evangelizing the importance of SEO across the organization.
Saurabh Gupta
Chief Information Officer
Kent RO Systems Ltd.
AdLift’s understanding of technical SEO and content marketing clearly differentiates them from the myriad SEO/SEM agencies. Their data driven approach to Social just downright works
Vishal Makhija
Product Manager
EChannel at ICICI Lombard
This is a quick, effective team that really cares for their client’s success. AdLift always comes up with solutions keeping in mind our business objectives. They have been an integral part of transforming our Google Local Business listings into a vital part of our sales efforts.
