PPC Services & SEM Marketing that’s Profitable

We help you manage your Pay Per Click, SEM and Performance Marketing campaign efficiently and effectively. We offer a comprehensive range of services to help you manage your SEM, PPC, and Performance Marketing campaigns with ease. A certified Google ads agency, we have unparalleled experience in creating and optimizing campaigns that convert. We'll help you to identify the right keywords, craft compelling ad copy, and target your ads to the right audience, ensuring that you get the most out of your advertising budget.

Why Search Engine Marketing (SEM) or Pay Per Click Advertising (PPC)?

Are you looking to boost your online presence and drive profitable results? Our PPC services and SEM marketing solutions are designed for exactly that! Here’s why Search Engine Marketing (SEM) and Pay-Per-Click advertising (PPC) need to be an integral part of your digital marketing strategy:

Instant Visibility & Targeted Traffic

SEM and PPC give you quick visibility on Search Engine Result Pages (SERPS). You can strategically bid on relevant keywords to display ads to your target audience, driving qualified traffic and boost your brand exposure.

Highly Measurable & Cost-Effective

Track and measure campaign performance in real-time with SEM and PPC. You can monitor key metrics like clicks, impressions, conversions, and ROI. Also, optimize campaigns, refine targeting, and allocate your budget efficiently for maximum marketing effectiveness.

Precise Audience Targeting

Reach your ideal customers with advanced targeting options in SEM and PPC. You can leverage demographic data, geographic targeting, interests, and search intent to tailor ads to the right audience at the right time. Increase ad relevance, and conversions, and maximize your advertising investment.

Flexibility & Scalability

Customize SEM and PPC campaigns to fit your budget and goals, it does not matter if you are a small business or a large enterprise. You can maintain full control over ad spend, scale campaigns as needed, and adapt strategies to stay ahead in a dynamic market.

Did you know?

On average, 41% of clicks go to the top 3 paid ads on the search results page.
51% of searches are longer than 4 words.
95.3% of clicks go to the top 4 results.

Mobile accounts for nearly 80% of time spent on social media networks.
Ad spend on social media is on pace to outgrow TV ad spend for the first time.
73.4% of users follow a brand because they’re interested in the product or service.

We are Paid Media Experts

Our award-winning Paid Media Marketing Experts are dedicated to helping businesses grow through effective digital marketing strategies. We know what it takes to drive traffic, increase conversions, and maximize ROI .

Our Services:

Bing Ads

Microsoft’s Bing search engine has more than 936 million unique monthly visitors worldwide! Tap into this audience with AdLift’s Bing Ads services that include advanced targeting, ad scheduling, keyword research, relevant ad copy, A/B testing and budget control.

Facebook Advertising

Be seen and heard on the world’s largest social media network. Our Facebook Advertising Services include advanced targeting options, personalized ad creation, and retargeting website visitors to increase conversions and sales.

Google Display Ads

Advertise on a network of over two million websites, videos, and apps with our Google Display Ads services. Utilizing a wide range of ad formats and targeting options we create highly engaging and relevant ads to reach your target audience.

Google Paid Search

As a digital marketing agency, we offer Google Paid Search services, also known as Google Ads, to help you advertise on Google search results pages. Our Google Paid Search services include keyword research, bid management, and ad creation to target users actively searching for products or services similar to what you offer.

Instagram Advertising

Generate awareness, boost brand image, and promote your products with our Instagram advertising services.

LinkedIn PPC Ads

We offer LinkedIn PPC Ads services to help you advertise on LinkedIn, the professional networking site. Our LinkedIn PPC Ads services include targeting options, such as job title, company size, and industry, to reach decision-makers and professionals in a specific industry.

Remarketing Ads

With our Remarketing Ads services we help you show ads to people who have previously interacted with your website or app. This includes targeting people who have shown interest in your products or services and increasing conversions and sales.

Shopping Ads

You can advertise your products on Google’s Search Engine Result Pages (SERPs) with our shopping ads services. We offer ad creation in various formats and targeting options, allowing you to reach users who are actively searching for products similar to what you have to offer.

YouTube Video Ads

Advertise on the world’s largest video-sharing site with our YouTube Video Ads services. We create engaging video ads in various formats, such as skippable ads, non-skippable ads, and bumper ads, banner ads to reach your target audience and increase your brand awareness.

Our PPC Case Studies

Our festive campaign for Fastrack Analog Watches had a reach of 181 Mn!

See Case Study

69+M

Impressions from paid media campaigns

See Case Study

19%

Increase in Leads

See Case Study

24%

Reduction in Cost per Lead and 32% Increase in Conversions

46%

Reduction in Cost per Lead and 82% Increase in Conversion Rate

See Case Study

63%

Reduction in CPA and 196% Increase in ROAS

See Case Study

Paid media tools we thrive on

Client Speak

Vaibhav Kumar

Vice President & Head

eCommerce & Digital Marketing, Max Life Insurance

SEO and content marketing are not a performance matrix but pride at Max Life Insurance. We put a lot of effort into keeping ourselves on top. With a partner like AdLift who helped us immensely in both strategic thinking as well as execution support.

Subish Sudhakaran

Head of Brand Ecommerce at Titan's Watches Division

Titan

I would recommend AdLift and the reason being if you have an agency that has got the expertise, is committed and puts the customer requirement and the client requirement at the centre what more do you ask for?

Ruchika Gupta

Ex-CMO

Luminous India

The happiest that I have been working with this team has been about the proactiveness that I saw which is something that I think makes the difference. A lot of people can deliver on the task but to be involved enough in my business to see it and act as owners is one of the values at Luminous that we pride ourselves on. That I see reflected in AdLift. You can find multiple partners who can deliver a task but you find very rare ones who act on things as if it's their own business.

Sampurna Rakshit

Marketing Head

Mia by Tanishq

The ownership that the team takes is the one thing that stands out for me. AdLift is like an extension of our in-house marketing team, rather than an external agency partner.

Pinaki Chakraborty

Global Head – SEO

Schneider Electric

Implementing typical SEO and content strategy at multi - regional Schneider Electric platform is a bit challenging when we have many websites across multiple countries. Consistency and translation plays a prominent role here to give the best local user experience keeping our global essence integral. This is where AdLift came into picture and helped Schneider Electric not only in increase our SEO visibility but they successfully up our ranking and traffic overall which is a big positive for the company upped our ranking.

Rakesh Wadhwa

CMO, EVP

Startegy & Retail Assurance Future Generali India Life Insurance

We’ve been working with AdLift for 3 years and it’s been nothing short of fantastic! We’ve grown 165% with new unique users growing upwards of 250%. In addition, they have played a significant role in evangelizing the importance of SEO across the organization.

Saurabh Gupta

Chief Information Officer

Kent RO Systems Ltd.

AdLift’s understanding of technical SEO and content marketing clearly differentiates them from the myriad SEO/SEM agencies. Their data driven approach to Social just downright works

Vishal Makhija

Product Manager

EChannel at ICICI Lombard

This is a quick, effective team that really cares for their client’s success. AdLift always comes up with solutions keeping in mind our business objectives. They have been an integral part of transforming our Google Local Business listings into a vital part of our sales efforts.

Ariba Hussain

AM-Digital Marketing

Genesis Global School

Great experience working with AdLift. The results speak for themselves. In 2021, we achieved 8M impressions with CTR 2.69% and 0.24M clicks with CPC of INR 16.36. In the same year, we achieved 4894 conversions with approximate 50% quality leads. That’s phenomenal.

Awards

Inkspell Unlock Awards

Best Display Marketing in Digital - Fastrack Smart Watch (Gold)

Inkspell Unlock Awards

Best Performance Driven Campaign - Fastrack Smart Watch (Gold)

ET Spott Awards 2019

Best Performance Marketing Campaign - Fortis Healthcare Limited by AdLift (Bronze)

E4M IDMA Awards 2021

Best Search and PPC Campaign - Titan Eye Plus (Silver)

Inkspell Unlock Awards

Best Search Marketing Campaign - Andamen (Gold)

IAMAI IDA 2024

Best Search Marketing Campaign - HDFC Bank (Bronze)

DIGIXX Summit & Awards 2023

Ecommerce Category for Fastrack Analog Watches - Gold

Agency Reporter Front Benchers Awards 2023

Gold for Performance Marketing for Andamen

Agency Reporter’s India’s Fastest Growing Digital Agencies 2023

Outstanding Work in Performance Marketing - Silver

12th ACEF Global Customer Engagement Awards 2023

Paid Search Campaign - Fastrack Analog Watches (Gold)

Agency Reporter India’s Fastest Growing Digital Agencies

Performance Marketing - Silver

DIGIXX Summit & Awards 2023

Performance Marketing Category - Fastrack Analog Watches (Gold)

Agency Reporter Front Benchers Awards 2022

Performance Marketing Category - Fastrack Smart Watch Vox (Gold)

Adgully DIGIXX Awards 2021

Programmatic & Performance Marketing - Andamen (Gold)

Adgully DIGIXX Awards 2021

Programmatic & Performance Marketing - STT GDC India (Bronze)

Get
in Touch

Contact AdLift for a 360-degree marketing plan

What is PPC?

Pay-Per-Click or PPC, is a part of performance marketing and search engine marketing (SEM). It is a form of online advertising where advertisers have to pay a fee for each click on their ads. Used in search engine advertising, PPC allows businesses to display targeted ads on search engine results pages.

FAQs

Paid media is a form of digital marketing that includes sponsored content to promote a brand’s products or services. It is a part of marketing that required the purchase of ad space to promote a brand to a larger audience. Paid media is part of a brand’s strategy to increase traffic, sales, and conversions through clicks with the ultimate goal of increasing revenue

PPC or pay-per-click is a type of digital marketing which involves advertisers paying a fee each time one of their ads is clicked. Simply, you only pay for advertising if your ad is clicked on. In addition to driving organic website visits, it is a method of buying visits to your website.

You honestly do not need to look any further than the page you are already on. But if you must know, these are the qualities a top paid media marketing agency in India should possess:

Alignment to your goals : Primarily, you need to ensure that an agency’s inbound strategies align with yours and understands digital marketing holistically. By this we mean, marketing campaigns and ads should work in sync with content marketing efforts like blogging, email campaigns, content offers, and website strategies.
Expertise : Its kind of obvious, we know. But we can’t emphasise enough the importance of a solid team of experts who have had experience in running successful campaigns. How do you find out? Ask for testimonials and case studies.
Social Media Knowledge : With over 58.8% of the global population on social media, your agency better have in depth and updated knowledge on how to leverage social media for your brand.
Transparency : You need to be kept in the loop every step of the way. Whether its ad spends or any other development pertaining to your account – honesty and transparency are bare minimum of what you should expect from your paid media marketing agency.

To be honest, paid media channels vary according to the category, marketing challenges and target group among other factors. Here’s an example for better clarity:

For B2C, with the end objective of getting maximum transactions, the best paid media channels would be Google Search, Shopping, Display, YouTube, Discovery, Facebook, Instagram where most of the users inclined towards making a purchase.

However, if the focus is on B2B and the end objective is to generate leads then the best paid media channels would be Google search, LinkedIn, Twitter, Affiliates etc. However, paid media channel selection will vary from brand to brand. An experienced performance marketing agency will be able to discern which channel is ideal for your as per the brand category and objective.

Paid media can be an effective opportunity to expand your brand reach, get more clicks, and generate more traffic. Through paid media, you're able to connect with audiences that might not have reached otherwise