Liqvd Asia Acquires AdLift to Redefine Digital Marketing Landscape

India, March 2025 – Liqvd Asia, a leading digital-first advertising agency, has announced the acquisition of AdLift, a globally renowned performance marketing and SEO agency. This strategic move aims to reshape the digital marketing landscape and position Liqvd Asia as a dominant force in integrated marketing solutions, combining branding, content, SEO, and AI-driven performance marketing to deliver result-oriented solutions and unparalleled business impact. 

Expanding Market Leadership with Integrated Digital Solutions

Founded in 2013, Liqvd Asia has built a strong reputation for pioneering digital branding and content-driven campaigns. By acquiring AdLift, a company known for data-driven performance marketing, the agency strengthens its position as a full-funnel marketing leader, offering clients holistic, ROI-driven strategies that maximize brand impact and accelerate growth. 

 With this acquisition, Liqvd Asia expands its service portfolio, blending creativity with analytics to craft high-performance marketing strategies. Clients will benefit from cutting-edge AI-powered marketing, automation, and precision-targeted campaigns that drive measurable results. 

A Strategic Step Toward Global Expansion

The acquisition aligns with Liqvd Asia’s broader vision of scaling operations in key international markets, including the USA, GCC, APAC, and Europe. Leveraging AdLift’s global expertise, the combined entity aims to enhance client engagement, optimize ad spends, and set new industry benchmarks for performance marketing. 

Arnab Mitra, Founder & Managing Director of Liqvd Asia, stated, “In today’s digital-first world, brands require seamless, data-driven marketing strategies that enhance visibility and drive meaningful engagement. This acquisition marks a natural evolution in our journey to create an end-to-end marketing powerhouse that blends storytelling with performance at scale. With AdLift’s expertise in data-led strategies complementing our creative strengths, we are poised to redefine marketing excellence and deliver transformational business results.” 

Prashant Puri, Co-Founder & CEO of AdLift, added, “AdLift has always focused on delivering high-impact SEO and performance marketing solutions. Joining forces with Liqvd Asia allows us to scale our capabilities, offering brands a 360-degree marketing approach that is creative, data-driven, and customer-centric. This acquisition is not just about expansion—it’s about setting new benchmarks in digital marketing innovation.” 

Seamless Leadership Transition & Future-Driven Innovation

To ensure operational continuity, AdLift’s leadership team will continue managing business functions within a joint leadership framework, reporting to the Liqvd Asia board. The focus will be on aligning strategic goals, consolidating technology platforms, and enhancing client servicing efficiency. 

With a strengthened financial position, Liqvd Asia plans to invest in AI-driven platforms, automation technologies, and integrated digital transformation services. The acquisition also paves the way for strategic partnerships and global expansion. 

By merging creativity, data intelligence, and performance-driven strategies, Liqvd Asia and AdLift aim to set new benchmarks in digital marketing—empowering brands with innovative, high-impact solutions. This acquisition cements Liqvd Asia’s position as a global leader in marketing transformation. 

About Liqvd Asia:

LIQVD ASIA is a digital all-service agency with studios in Mumbai, Gurgaon, Bengaluru and Kolkata. Founded in 2013, Liqvd Asia is an independently owned and creatively motivated digital marketing agency. Which believe that they are an ideas company for a digital world. LIQVD ASIA’s areas of expertise are across the spectrum of digital – be it digital media strategy, design, technology, or overall digital marketing. They build modern experiences for brands with purpose – every brand today, and believe, can be pegged to a human desire. As a digital agency, they try to create meaningful experiences using the power of the digital medium (and other mediums). LIQVD ASIA also refers to the fluidic growth story of Asia over the last decade and positions itself at the centre of everything digital. 

About AdLift:

Founded in 2009 by Prashant Puri and Vivek Pahwa, AdLift has grown into a powerhouse in the digital marketing space, setting benchmarks in SEO, content marketing, and performance-driven strategies. With a deep focus on data-backed solutions, AdLift helps brands dominate performance marketing and drive measurable growth. 

Today, AdLift operates with a team of over 200 digital experts, spanning multiple offices across India and the US. The agency has earned the trust of 250+ industry-leading brands, including Walmart, Mercer, Shopify, HDFC Bank, ICICI Lombard, Barnes & Noble, Bausch + Lomb, Max Life Insurance, Titan, and more, delivering cutting-edge digital strategies that boost visibility, engagement, and conversions. 

AdLift’s expertise in SEO, paid media, and content marketing has led to award-winning campaigns and consistent recognition as a top-tier agency. With a track record of driving millions in revenue and organic growth for brands, AdLift continues to push the boundaries of digital marketing innovation.