As Bausch & Lomb’s SEO Agency, We Increased their Top 5 Non-brand Keywords Ranking by
+2786%
Case Study - Case Study - Case Study
Find out how
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AdLift
Find out how We increased BAUSCH + LOMB’s Top 5 Non-brand keywords Ranking by +2786%
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Project Overview
Bausch & Lomb, a legacy brand with over two centuries of innovation in the optical industry, is synonymous with excellence in eye care. To maintain its competitive edge, the brand required an enhanced digital presence. As Bausch & Lomb’s SEO and Content Marketing agency, AdLift took on the challenge to improve the company’s visibility and grow its market share. At AdLift, we pride ourselves on tailored strategies—no cookie-cutter solutions here. We developed a comprehensive SEO and content strategy to align with the company’s goals, ensuring measurable growth and sustained success.
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Our Results
83%
Increase in Organic Sessions
212%
Increase in Y/Y Non-Brand Impressions
132%
Increase in Y/Y Non-Brand Clicks
2786%
Increase in Keywords Ranking in Top 5
The Bausch & Lomb Growth Strategy by AdLift
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Technical SEO
As a leading Healthcare SEO Agency, AdLift optimized Bausch & Lomb’s website structure, ensuring improved site speed, mobile responsiveness, and fixing crawl issues. These enhancements allowed search engines to index the website more efficiently, boosting organic visibility and enhancing the user experience.
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Leveraging Enterprise Content Marketing
As Bausch & Lomb’s Content Marketing Agency (CM Agency), AdLift implemented a data-driven content strategy tailored to the target audience’s needs. By scaling content creation across multiple channels, AdLift ensured consistent messaging and relevance, driving both engagement and authority in search engines. As Bausch & Lomb’s SEO Company, we created high-quality content that addressed user queries and provided valuable insights, further enhancing search engine authority.
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On-Page Content Creation
AdLift developed SEO-optimized content across Bausch & Lomb’s web pages. This involved updating meta tags, headers, and page content with targeted keywords, reinforcing our role as Bausch & Lomb’s SEO Agency. The optimization boosted keyword rankings, improved user engagement, and increased traffic to key landing pages, reflecting the brand’s growth strategy.
Through tailored SEO and content marketing solutions, AdLift positioned Bausch & Lomb for sustained growth in a competitive landscape. As their growth partner, we drove a 2786% increase in non-brand keywords ranking in the top 5, solidifying Bausch & Lomb’s online authority. We ensured their digital presence aligns with their brand legacy, proving the power of a comprehensive SEO strategy in achieving long-term success.
Awards Won
Afaqs Marketers Excellence Awards 2021
Adgully Digixx 2022- Content Marketing 2022
