Fastrack Smart Vox Watches

Project overview:

Our Campaign for Fastrack Smart Watch Vox Reached out to 124 Mn people!

Fastrack, a youth-centric fashion accessory brand, launched its "VOX" smartwatch in the highly competitive smart wearable market. The objective was to create significant buzz around the product and ensure maximum visibility and impact across all digital platforms. The challenge lay in designing a strategic media mix to capture attention, drive engagement, and convert interest into transactions in a crowded market.

AdLift was tasked with crafting a multi-platform digital campaign that smoothly moved audiences from brand awareness to purchase. The campaign had to address each stage of the customer journey—from a teaser launch to product sustainment—while leveraging the right media mix and formats for maximum recall.

AdLift Services Offered

Paid Media Marketing

The Results

124 million people across platforms

Reached

680 million

Impressions

29 million across various video platforms

Views

5.3 million, driving significant web traffic

Clicks

824 last transactions, translating into measurable revenue

Clicks

107 million through Google Ads campaigns

Reached

22 million achieved on Facebook and Instagram

Views

AdLift Approach

AdLift developed a phased campaign strategy to engage the target audience at every stage of their buying journey, from awareness to conversion:

Phased Promotion:
Teaser, Launch, and
Sustenance Campaigns
Teaser Launch: Created pre-launch buzz to generate excitement.
Launch Phase: Released video ads and display campaigns at scale to promote the VOX smartwatch.
Sustenance Phase: Maintained visibility with a balanced media mix to drive continuous engagement and conversions.
Full-Funnel Strategy for Seamless User Journey
Top Funnel: Leveraged Google Display and YouTube channels to maximize visibility with a mix of skippable and non-skippable video ads. This approach built awareness and expanded the audience pool.
Mid Funnel: Targeted users who viewed videos or engaged on social media with personalized ads to maintain interest.
Bottom Funnel: Deployed retargeting campaigns across Google and social channels, focusing on conversion through product-centric ads.
Optimizing Platform Usage for Maximum Impact
Google Ads: Utilized a combination of search, discovery, and Performance Max campaigns to reach 107 million users.
Social Media Ads: Ran reach and frequency (R&F) campaigns on Facebook and Instagram, achieving 22 million views and boosting ad recall. Dynamic retargeting improved conversion rates.
OTT Platforms: Partnered with Hotstar to reach high-affinity audiences, increasing the campaign's relevance and impact.
Leveraging Insights for Cost-Effective Campaigns
Google Display Network: Offered a lower cost per reach, allowing Fastrack to engage more users with the same budget.
Video Creatives: Boosted brand recall and built a retargetable audience pool for future campaigns.
Advanced Targeting and Retargeting Campaigns
Targeted new users at the top funnel with awareness-focused content.
Mid-funnel campaigns engaged video viewers, website visitors, and social media engagers to nurture interest.
Bottom-funnel campaigns included cross-sell and upsell strategies aimed at previous buyers, increasing lifetime customer value.
Continuous Monitoring and Optimization
AdLift monitored campaign performance in real time, using insights to adjust targeting and creatives for improved results.
Dynamic retargeting ads were continuously optimized to convert interested users efficiently.