Darshana Shah

Darshana, the Head of Marketing at Aditya Birla Capital, is a strategist and a master of creative marketing. With over 24 years of experience in marketing and branding, Darshana is a visionary leader with a strong command over customer-centric marketing. Utilizing her growth mindset and challenging attitude, she has elevated the group’s brand’s marketing efforts to new heights.

Darshana has received multiple excellence awards for her exceptional performance in digital marketing. Her ability to analyze data and connect with consumers across the digital ecosystem with meaningful and hyper-personalized communication has led to unprecedented growth for the brands she has helmed. With a passion for excellence and a dedication to success, Darshana is an idol for Indian digital marketers.