The Rise of Ghost Malls: Why E-commerce SEO is Now Mission-Critical

The retail landscape in India is undergoing a dramatic shift. A recent Knight Frank Report highlights this change, revealing a staggering statistic: a 59% increase in ghost malls across the country. This isn’t just an Indian phenomenon; it reflects a global trend towards online shopping.

India’s digital revolution has been a critical driver of this shift. Increased digital literacy, widespread internet access, economic expansion, rising disposable incomes, and the growing reach of e-commerce in Tier-II cities have all contributed to a surge in online shopping. Brands are now strategically allocating more resources toward influencer marketing and strategies targeting Gen Z, a generation known for its preference for online shopping.

This rise in online shopping presents a golden opportunity for businesses to capture market share. But with competition in the online marketplace fiercer than ever, simply having an online store isn’t enough. Here’s where E-commerce SEO becomes mission-critical.