Power of Personalization: How Tailored Content Boosts Retention Rates

For most businesses, “more clients means more sales” seems common sense. In sales, the main goal is always to find ways to increase revenue. To do this, teams focus on selling more, often looking for new clients. As a result, salespeople can get so caught up in attracting new customers that they forget the importance of keeping the ones they already have. Is new always better? Not quite.

Keeping current customers is usually more cost-effective than bringing in new ones. As per Marketing Metrics, the success rate of selling to an existing customer is 60-70%. However, the success rate of a new customer is only 5-20%. That’s a huge difference, showing why customer retention should be a priority.