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Our Blog

AI And SEO: Will Google Penalize AI Content? Here’s The Real Story

Everyone’s talking about it—AI for content creation. It’s fast, scalable, and honestly? It’s changing the game. But here’s the elephant in the digital room: Will...

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April 11, 2025
How Rich Snippets can add Value to your Site

How Rich Snippets can add Value to your Site

Searching for information on Google can sometimes be a trying task, a sea of sitelinks and meta descriptions flood SERPs....

Mar 29, 2013 | Rishabh Mahendru
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FOUND Conference Heads To Silicon Valley on April 2

FOUND Conference Heads To Silicon Valley on April 2

After kicking off the new conference series last month in New York City, the FOUND conference, a production of Ginzamarkets, Inc. is...

Mar 26, 2013 | Jayson Gopi
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Laying the Groundwork: The Keys to Keyword Research

Laying the Groundwork: The Keys to Keyword Research

Keyword research may not be the most exciting or sexiest part of an SEO strategy, but you also can’t build...

Mar 22, 2013 | Parth Goswami
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10 Key Performance Indicators for SEO

10 Key Performance Indicators for SEO

When thinking about marketing and optimizing your business online, it can sometimes be a difficult task deciding which metrics you...

Mar 20, 2013 | Shivam Sikka
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Convergence of Content, SEO and Social – AdTech 2013

Convergence of Content, SEO and Social – AdTech 2013

Last month we presented a session on the convergence of Content, SEO and Social at AdTech New Delhi. Here’s the presentation...

Mar 18, 2013 | Shivam Sikka
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Creating the Best URL structure for Website Navigation

Creating the Best URL structure for Website Navigation

The first step after nailing down the concept of your website is to finalize the URL structure. The URL, which...

Oct 11, 2011 | Parth Goswami
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DIGITAL MARKETING

Advertising Trends 2025: What Decision-Makers Need to Know 

The advertising industry in India is undergoing a transformative phase driven by rapid digital adoption, changing consumer behaviors, and evolving…

February 12, 2025 | Manisha Desai Read Article

Beware of Ongoing Scams Involving Fake AdLift Representatives

We want to alert the public about a concerning scam where fraudsters are impersonating AdLift representatives to deceive individuals and…

December 31, 2024 | Dhanya Chawla Read Article

Dermatology Marketing Made Easy: Proven Techniques to Grow Your Client Base

Marketing plays a very impactful role in growing a successful dermatology clinic. While excellent services and patient care are essential,…

December 30, 2024 | Dhanya Chawla Read Article
PAID MARKETING

Programmatic Advertising: Stop Just Talking About It, and Start Driving Real Growth (A Business Leader’s Guide to Cutting Through the Hype)

"Programmatic advertising" is a buzzword that gets thrown around a lot. But are business leaders seeing real, tangible ROI from…

March 4, 2025 | Manisha Desai Read Article

The Art of Naming Conventions in Marketing Campaigns: Best Practices for Clarity and Success

The name of a campaign might seem like a small detail. However, establishing clear and consistent campaign naming conventions is…

December 26, 2024 | Kunal Nayyar Read Article

What is Meme Marketing? How to Tap Into Viral Culture

Meme marketing has quickly become one of the most engaging and powerful tools for brands seeking to connect with online…

September 4, 2024 | Kunal Nayyar Read Article