Our Blog
Crafting an Effective SEO Strategy: Key Steps for Success
Ranking high on search engines is similar to becoming a charismatic vendor in the bustling digital marketplace. It positions you front and center for your ideal audience, establishes you as...
Go Viral in Seconds: How to Upload a YouTube Short?
It's been a ‘video-dominated’ world for a while now, with YouTube leading the pack with over 2.70 billion users as of 2024. From individuals running tutorials to multi-million-dollar enterprises showcasing...
Multi-Channel Mania: Mastering Distribution Channels to Reach Customers Everywhere
A Harvard Business Review study showed a big shift in shopping habits: 73% of people now use a variety of ways to shop, not just in stores or online. What...
From Product to Promotion: A Fresh Take on the 4 Ps of Marketing
The 4 Ps of marketing – Product, Price, Place, and Promotion – have served as the foundation for launching successful marketing campaigns over the years. Coined by E. Jerome McCarthy...
Is Your Marketing Paying Off? The Ultimate Guide to ROAS
How do you measure the success of your marketing campaigns? Do you analyse conversion rates, click-through rates, cost per conversion or your return on investment? While all of these are...
Understanding HTML Sitemaps: A Key Component for Website Structure
Having an HTML sitemap is like building a map for users to navigate your website with ease. It is also one of the best ways to index your web pages...
Checking Website Traffic: Tools and Methods for Analysis
So you have created a stunning website – the images, the content, the optimization, the security – everything is on point. But how do you know if all this is working...
Exploring Sitemap Examples: A Guide to Effective Website Organization
An effective website needs an effective organization. That’s what sitemaps are for. It offers clear guidance into a website’s structure so that it is easy to locate different pages. Users...
Tackling Cart Abandonment: Strategies for Recovering Lost Sales
You're seeing a lot of window shopping, but no one's buying! This means customers are adding items to their carts but not completing the purchase. In other words, your business...
Harnessing Heat Maps in Google Analytics: Insights for Website Optimization
What's the first image that comes to your mind when you think about a heat map? Shades of yellow going into orange and then becoming red? Marking the beginning of...
Get
in Touch
Contact AdLift for a 360-degree marketing plan
