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Our Blog

AI And SEO: Will Google Penalize AI Content? Here’s The Real Story

Everyone’s talking about it—AI for content creation. It’s fast, scalable, and honestly? It’s changing the game. But here’s the elephant in the digital room: Will...

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April 11, 2025
Is Your SEO Working?

Is Your SEO Working?

How do you know if your SEO is paying dividends? There are several metrics and reports you can pull, but...

Feb 28, 2014 | Moolaram Mundliya
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Duplicate Content | The What and the How

Duplicate Content | The What and the How

Duplicate content is a common issue within the digital marketing world; in fact, so common that rarely do we see...

Feb 21, 2014 | Madhumita Raha
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Local Ranking Factors

Local Ranking Factors

Many small businesses, especially brick-and-mortar, can easily benefit from optimizing for local search. For businesses like retail stores, restaurants, or...

Feb 18, 2014 | Simran Vij
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Measuring SEO – The Basics

Measuring SEO – The Basics

One unique and beneficial aspect to SEO is that the user has the ability to track the effectiveness that SEO...

Feb 15, 2014 | Simran Vij
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Interview With Blue Jeans Network

Interview With Blue Jeans Network

We have been working with Blue Jeans Network for just over six months now, and we decided to ask them...

Feb 12, 2014 | Simran Vij
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How To Handle Pagination

How To Handle Pagination

What is Pagination? Pagination occurs when you have related content on multpiple pages. For example, if you have an e-commerce...

Feb 8, 2014 | Kapil Tiwari
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DIGITAL MARKETING

Advertising Trends 2025: What Decision-Makers Need to Know 

The advertising industry in India is undergoing a transformative phase driven by rapid digital adoption, changing consumer behaviors, and evolving…

February 12, 2025 | Manisha Desai Read Article

Beware of Ongoing Scams Involving Fake AdLift Representatives

We want to alert the public about a concerning scam where fraudsters are impersonating AdLift representatives to deceive individuals and…

December 31, 2024 | Dhanya Chawla Read Article

Dermatology Marketing Made Easy: Proven Techniques to Grow Your Client Base

Marketing plays a very impactful role in growing a successful dermatology clinic. While excellent services and patient care are essential,…

December 30, 2024 | Dhanya Chawla Read Article
PAID MARKETING

Programmatic Advertising: Stop Just Talking About It, and Start Driving Real Growth (A Business Leader’s Guide to Cutting Through the Hype)

"Programmatic advertising" is a buzzword that gets thrown around a lot. But are business leaders seeing real, tangible ROI from…

March 4, 2025 | Manisha Desai Read Article

The Art of Naming Conventions in Marketing Campaigns: Best Practices for Clarity and Success

The name of a campaign might seem like a small detail. However, establishing clear and consistent campaign naming conventions is…

December 26, 2024 | Kunal Nayyar Read Article

What is Meme Marketing? How to Tap Into Viral Culture

Meme marketing has quickly become one of the most engaging and powerful tools for brands seeking to connect with online…

September 4, 2024 | Kunal Nayyar Read Article