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Our Blog

AI And SEO: Will Google Penalize AI Content? Here’s The Real Story

Everyone’s talking about it—AI for content creation. It’s fast, scalable, and honestly? It’s changing the game. But here’s the elephant in the digital room: Will...

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April 11, 2025
Twitter Roundup: Voices in SEO – AdLift

Twitter Roundup: Voices in SEO – AdLift

Looking to brush up on your understanding of SEO? Be careful, the Internet’s a noisy place. With so many people...

Jul 10, 2015 | Himani Gulati
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AdLIft Goes to IRCE

AdLIft Goes to IRCE

For a few days each June, the emerging and major players across the eCommerce market converge upon McCormick Plaza in...

Jun 23, 2015 | Suraj Malhotra
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[INFOGRAPHIC] Google Organic (SEO) Click Through Rate (CTR) Study – 2014

[INFOGRAPHIC] Google Organic (SEO) Click Through Rate (CTR) Study – 2014

Here’s our latest study on Organic (SEO) Click Through Rates on Google !

Feb 21, 2015 | Vaibhav Khanna
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SEO For Startups – Columbia Startup Lab Workshop

SEO For Startups – Columbia Startup Lab Workshop

Last week we were in New York speaking to the awesome folks at the Columbia Startup Lab about SEO for Startups !...

Aug 12, 2014 | Asmita Anand
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Optimize Your YouTube Videos (Content and Keyword Research)

Optimize Your YouTube Videos (Content and Keyword Research)

In today’s post, I wanted to share some tips on optimizing your online videos, focusing on content, titles and tags....

Mar 8, 2014 | Rashmi Singh
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Top SEO Sites, Blogs & Resources

Top SEO Sites, Blogs & Resources

Do you want to learn about search engine optimization? Do you have specific questions? If you do, you may have...

Mar 7, 2014 | Madhumita Raha
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DIGITAL MARKETING

Advertising Trends 2025: What Decision-Makers Need to Know 

The advertising industry in India is undergoing a transformative phase driven by rapid digital adoption, changing consumer behaviors, and evolving…

February 12, 2025 | Manisha Desai Read Article

Beware of Ongoing Scams Involving Fake AdLift Representatives

We want to alert the public about a concerning scam where fraudsters are impersonating AdLift representatives to deceive individuals and…

December 31, 2024 | Dhanya Chawla Read Article

Dermatology Marketing Made Easy: Proven Techniques to Grow Your Client Base

Marketing plays a very impactful role in growing a successful dermatology clinic. While excellent services and patient care are essential,…

December 30, 2024 | Dhanya Chawla Read Article
PAID MARKETING

Programmatic Advertising: Stop Just Talking About It, and Start Driving Real Growth (A Business Leader’s Guide to Cutting Through the Hype)

"Programmatic advertising" is a buzzword that gets thrown around a lot. But are business leaders seeing real, tangible ROI from…

March 4, 2025 | Manisha Desai Read Article

The Art of Naming Conventions in Marketing Campaigns: Best Practices for Clarity and Success

The name of a campaign might seem like a small detail. However, establishing clear and consistent campaign naming conventions is…

December 26, 2024 | Kunal Nayyar Read Article

What is Meme Marketing? How to Tap Into Viral Culture

Meme marketing has quickly become one of the most engaging and powerful tools for brands seeking to connect with online…

September 4, 2024 | Kunal Nayyar Read Article