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Our Blog

AI And SEO: Will Google Penalize AI Content? Here’s The Real Story

Everyone’s talking about it—AI for content creation. It’s fast, scalable, and honestly? It’s changing the game. But here’s the elephant in the digital room: Will...

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April 11, 2025
Influencer Marketing in The Digital Age

Influencer Marketing in The Digital Age

First things first, what is Influencer Marketing? Marketing that focuses on using influencers to deliver a brand’s message to the...

Aug 10, 2016 | Ankita Singh
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Keyword Research – The 5 Incredibly Useful Tools

Keyword Research – The 5 Incredibly Useful Tools

Keyword, the seed of SEO, it all starts with this. In layman’s language, it is nothing but any word or...

Aug 2, 2016 | Aakash Chauhan
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How to make Email Marketing, Social Media and Content Marketing Work Together

How to make Email Marketing, Social Media and Content Marketing Work Together

Being a small business owner you may be aware of certain types of internet marketing things but you may not...

Jun 30, 2016 | Parth Goswami
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Improve your Social Media presence with Instant Articles

Improve your Social Media presence with Instant Articles

Here’s something new for the content marketers and publishers to explore! Instant Articles, an interactive content uploading feature by Facebook,...

Jun 16, 2016 | Pradeep Kumar Mali
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The Hallmark of an Entrepreneur— Turning an Idea into Reality!

The Hallmark of an Entrepreneur— Turning an Idea into Reality!

“The critical ingredient is getting off your butt and doing something. It’s as simple as that. A lot of people...

May 11, 2016 | Anil Sumra
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Why Content Marketing For A Startup Will Make You Question Native Advertising

Why Content Marketing For A Startup Will Make You Question Native Advertising

Unlike traditional marketing channels, content marketing isn’t just about bringing more eyeball and has more meaning to it than what...

May 5, 2016 | Rohit Rajan
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DIGITAL MARKETING

Advertising Trends 2025: What Decision-Makers Need to Know 

The advertising industry in India is undergoing a transformative phase driven by rapid digital adoption, changing consumer behaviors, and evolving…

February 12, 2025 | Manisha Desai Read Article

Beware of Ongoing Scams Involving Fake AdLift Representatives

We want to alert the public about a concerning scam where fraudsters are impersonating AdLift representatives to deceive individuals and…

December 31, 2024 | Dhanya Chawla Read Article

Dermatology Marketing Made Easy: Proven Techniques to Grow Your Client Base

Marketing plays a very impactful role in growing a successful dermatology clinic. While excellent services and patient care are essential,…

December 30, 2024 | Dhanya Chawla Read Article
PAID MARKETING

Programmatic Advertising: Stop Just Talking About It, and Start Driving Real Growth (A Business Leader’s Guide to Cutting Through the Hype)

"Programmatic advertising" is a buzzword that gets thrown around a lot. But are business leaders seeing real, tangible ROI from…

March 4, 2025 | Manisha Desai Read Article

The Art of Naming Conventions in Marketing Campaigns: Best Practices for Clarity and Success

The name of a campaign might seem like a small detail. However, establishing clear and consistent campaign naming conventions is…

December 26, 2024 | Kunal Nayyar Read Article

What is Meme Marketing? How to Tap Into Viral Culture

Meme marketing has quickly become one of the most engaging and powerful tools for brands seeking to connect with online…

September 4, 2024 | Kunal Nayyar Read Article