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AI And SEO: Will Google Penalize AI Content? Here’s The Real Story

AI And SEO: Will Google Penalize AI Content? Here’s The Real Story

By Dhanya Chawla

Everyone’s talking about it—AI for content creation. It’s fast, scalable, and honestly? It’s changing the game. But here’s the elephant in the digital room: Will...

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April 11, 2025
YouTube Remarketing – Why Just Market When You Can Remarket?

YouTube Remarketing – Why Just Market When You Can Remarket?

Did you know it often takes 12 touch points before a target customer actually buys your product? This is why...

Aug 11, 2017 | Jayson Gopi
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What is Dark Traffic & How to Identify It!

What is Dark Traffic & How to Identify It!

Just like everything else, Google Analytics data too has a dark side that every online marketer needs to be aware...

Jul 31, 2017 | Rishabh Mahendru
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Let’s catch up at Pubcon Las Vegas 2016: Prashant Puri, AdLift

Let’s catch up at Pubcon Las Vegas 2016: Prashant Puri, AdLift

Folks, I’ll be speaking on “Content, Search and Social Interplay” session at Pubcon Las Vegas – Content Marketing Day on Wednesday, October 12....

Oct 12, 2016 | Rashmi Singh
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Top 10 ‘Can’t Miss’ Pubcon Sessions This 2016!

Top 10 ‘Can’t Miss’ Pubcon Sessions This 2016!

The entertainment capital of the world; Las Vegas is all set to witness the synergy of diverse digital marketing minds,...

Oct 10, 2016 | Rashmi Singh
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Because everyone is talking about Snapchat!

Because everyone is talking about Snapchat!

  Snapchat lets you easily talk with friends, view Live Stories from around the world, and explore news in their...

Aug 25, 2016 | Pradeep Kumar Mali
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YOUR FAVORITE TV SERIES & ITS SOCIAL MEDIA STRATEGIES

YOUR FAVORITE TV SERIES & ITS SOCIAL MEDIA STRATEGIES

1. The Walking Dead The sixth season of The Walking Dead premiered on the October 11, 2015 coming to an...

Aug 25, 2016 | Aakash Chauhan
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DIGITAL MARKETING

Advertising Trends 2025: What Decision-Makers Need to Know 

The advertising industry in India is undergoing a transformative phase driven by rapid digital adoption, changing consumer behaviors, and evolving…

February 12, 2025 | Manisha Desai Read Article

Beware of Ongoing Scams Involving Fake AdLift Representatives

We want to alert the public about a concerning scam where fraudsters are impersonating AdLift representatives to deceive individuals and…

December 31, 2024 | Dhanya Chawla Read Article

Dermatology Marketing Made Easy: Proven Techniques to Grow Your Client Base

Marketing plays a very impactful role in growing a successful dermatology clinic. While excellent services and patient care are essential,…

December 30, 2024 | Dhanya Chawla Read Article
PAID MARKETING

Programmatic Advertising: Stop Just Talking About It, and Start Driving Real Growth (A Business Leader’s Guide to Cutting Through the Hype)

"Programmatic advertising" is a buzzword that gets thrown around a lot. But are business leaders seeing real, tangible ROI from…

March 4, 2025 | Manisha Desai Read Article

The Art of Naming Conventions in Marketing Campaigns: Best Practices for Clarity and Success

The name of a campaign might seem like a small detail. However, establishing clear and consistent campaign naming conventions is…

December 26, 2024 | Kunal Nayyar Read Article

What is Meme Marketing? How to Tap Into Viral Culture

Meme marketing has quickly become one of the most engaging and powerful tools for brands seeking to connect with online…

September 4, 2024 | Kunal Nayyar Read Article