...

Our Blog

AI And SEO: Will Google Penalize AI Content? Here’s The Real Story

AI And SEO: Will Google Penalize AI Content? Here’s The Real Story

By Dhanya Chawla

Everyone’s talking about it—AI for content creation. It’s fast, scalable, and honestly? It’s changing the game. But here’s the elephant in the digital room: Will...

Calendar Icon
April 11, 2025
Importance of Keywords in Promoting a Website

Importance of Keywords in Promoting a Website

This is the world of the internet. Be it business, education, shopping or even travelling; you can explore various options...

Sep 20, 2018 | Kapil Tiwari
Read Article
Importance of Content Marketing

Importance of Content Marketing

Content Marketing In today’s digital world, traditional marketing methods are fading and becoming less effective. However, there is a new...

Sep 19, 2018 | Jayson Gopi
Read Article
What is Bounce Rate? How to Reduce it?

What is Bounce Rate? How to Reduce it?

Since the advent of digital marketing, we marketers come across tons of metrics on an everyday basis. Some are simpler...

Sep 19, 2018 | Sulove Rawat
Read Article
AdLift Participates in Whisky Trails at the 8th Edition of iMedia Brand Summit in Jaipur

AdLift Participates in Whisky Trails at the 8th Edition of iMedia Brand Summit in Jaipur

iMedia Brand Summit is the most influential CMO centric annual summit in India. As an ideal platform for brands and...

Sep 17, 2018 | Himani Gulati
Read Article
Make Sure Your Website is Mobile-Friendly

Make Sure Your Website is Mobile-Friendly

According to the initial ‘Mobilegeddon’ update that released on 21st April 2015, mobile-friendliness has been a significant ranking factor in...

Sep 17, 2018 | Himani Gulati
Read Article
Everything Should Know About Google Tag Manager

Everything Should Know About Google Tag Manager

What is Google Tag Manager? Google Tag Manager is Tag Management System introduced by Google in October 2012 that allows...

Sep 17, 2018 | Moolaram Mundliya
Read Article
DIGITAL MARKETING

Advertising Trends 2025: What Decision-Makers Need to Know 

The advertising industry in India is undergoing a transformative phase driven by rapid digital adoption, changing consumer behaviors, and evolving…

February 12, 2025 | Manisha Desai Read Article

Beware of Ongoing Scams Involving Fake AdLift Representatives

We want to alert the public about a concerning scam where fraudsters are impersonating AdLift representatives to deceive individuals and…

December 31, 2024 | Dhanya Chawla Read Article

Dermatology Marketing Made Easy: Proven Techniques to Grow Your Client Base

Marketing plays a very impactful role in growing a successful dermatology clinic. While excellent services and patient care are essential,…

December 30, 2024 | Dhanya Chawla Read Article
PAID MARKETING

Programmatic Advertising: Stop Just Talking About It, and Start Driving Real Growth (A Business Leader’s Guide to Cutting Through the Hype)

"Programmatic advertising" is a buzzword that gets thrown around a lot. But are business leaders seeing real, tangible ROI from…

March 4, 2025 | Manisha Desai Read Article

The Art of Naming Conventions in Marketing Campaigns: Best Practices for Clarity and Success

The name of a campaign might seem like a small detail. However, establishing clear and consistent campaign naming conventions is…

December 26, 2024 | Kunal Nayyar Read Article

What is Meme Marketing? How to Tap Into Viral Culture

Meme marketing has quickly become one of the most engaging and powerful tools for brands seeking to connect with online…

September 4, 2024 | Kunal Nayyar Read Article