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Our Blog

AI And SEO: Will Google Penalize AI Content? Here’s The Real Story

Everyone’s talking about it—AI for content creation. It’s fast, scalable, and honestly? It’s changing the game. But here’s the elephant in the digital room: Will...

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April 11, 2025
Understanding the Difference Between Bounce & Exit Rate

Understanding the Difference Between Bounce & Exit Rate

We have spent much time in comprehending the bounce rate metric, and its impact on web pages and a website...

Sep 26, 2018 | Sulove Rawat
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Missing Out on Potential Leads? Mobile App Marketing Should be Your Target

Missing Out on Potential Leads? Mobile App Marketing Should be Your Target

Coming up with a brand-new idea for a business app is easy. The tough part is to promote and market...

Sep 25, 2018 | Moolaram Mundliya
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The Complete SEO Checklist for New Website in 2018

The Complete SEO Checklist for New Website in 2018

Search Engine Optimization (SEO) is among the most critical processes to rank any website on SERP. If you are looking...

Sep 25, 2018 | Aakash Chauhan
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How Google Business Listing Helps in SEO – Its Benefits and Updates

How Google Business Listing Helps in SEO – Its Benefits and Updates

A few decades back, when the internet was still finding its place in the world, businesses relied on local directories...

Sep 21, 2018 | Siddhartha Pundir
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How to Perfectly Optimize Your Content for SEO

How to Perfectly Optimize Your Content for SEO

Google has confirmed that ‘content’ is among its top three ranking factors, but what really makes good content from an...

Sep 21, 2018 | Anil Sumra
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Advanced SEO Techniques 2018 to Get Better Search Traffic

Advanced SEO Techniques 2018 to Get Better Search Traffic

Understanding and implementing good SEO Techniques is vital to increase search traffic and brand awareness. According to HubSpot research, 80%...

Sep 21, 2018 | Pradeep Kumar Mali
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DIGITAL MARKETING

Advertising Trends 2025: What Decision-Makers Need to Know 

The advertising industry in India is undergoing a transformative phase driven by rapid digital adoption, changing consumer behaviors, and evolving…

February 12, 2025 | Manisha Desai Read Article

Beware of Ongoing Scams Involving Fake AdLift Representatives

We want to alert the public about a concerning scam where fraudsters are impersonating AdLift representatives to deceive individuals and…

December 31, 2024 | Dhanya Chawla Read Article

Dermatology Marketing Made Easy: Proven Techniques to Grow Your Client Base

Marketing plays a very impactful role in growing a successful dermatology clinic. While excellent services and patient care are essential,…

December 30, 2024 | Dhanya Chawla Read Article
PAID MARKETING

Programmatic Advertising: Stop Just Talking About It, and Start Driving Real Growth (A Business Leader’s Guide to Cutting Through the Hype)

"Programmatic advertising" is a buzzword that gets thrown around a lot. But are business leaders seeing real, tangible ROI from…

March 4, 2025 | Manisha Desai Read Article

The Art of Naming Conventions in Marketing Campaigns: Best Practices for Clarity and Success

The name of a campaign might seem like a small detail. However, establishing clear and consistent campaign naming conventions is…

December 26, 2024 | Kunal Nayyar Read Article

What is Meme Marketing? How to Tap Into Viral Culture

Meme marketing has quickly become one of the most engaging and powerful tools for brands seeking to connect with online…

September 4, 2024 | Kunal Nayyar Read Article