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Threads vs. Twitter: Where Should Marketers Focus in 2025?

Threads vs. Twitter: Where Should Marketers Focus in 2025?

By Dhanya Chawla

Social media never sleeps—and in 2025, neither do marketers. As platforms evolve and new contenders rise, we’re all asking the same thing: Where should we...

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April 28, 2025
On-Page SEO Checklist

On-Page SEO Checklist

In this article, we will take you through a comprehensive on-page SEO audit. The reason you will be interested in...

Oct 25, 2018 | Aakash Chauhan
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How New Search Console Is Different from Old Search Console?

How New Search Console Is Different from Old Search Console?

Google’s Announcement – “Google strongly recommends using the newer version of each report, as it becomes available. Old search console...

Oct 17, 2018 | Pradeep Kumar Mali
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Understanding Google Algorithms

Understanding Google Algorithms

What are Google Algorithms? With the growing popularity of Internet Marketing, Google Algorithm is the term we all have heard...

Oct 16, 2018 | Himani Gulati
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What Is ‘Session’ In Google Analytics

What Is ‘Session’ In Google Analytics

In today’s internet era, measuring the performance is essential to achieve digital goals, rather than solely developing the website. The...

Oct 16, 2018 | Sulove Rawat
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Know How Content Marketing Benefits Small Businesses

Know How Content Marketing Benefits Small Businesses

A successful marketing campaign is the aim of any business that wants to expand and form a solid customer base....

Oct 15, 2018 | Simran Walecha
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How to Use Content to Win at Online Reputation Management

How to Use Content to Win at Online Reputation Management

It takes only a few hours for a bad customer experience to become famous online (go viral) and affect a...

Oct 4, 2018 | Parth Goswami
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DIGITAL MARKETING

Advertising Trends 2025: What Decision-Makers Need to Know 

The advertising industry in India is undergoing a transformative phase driven by rapid digital adoption, changing consumer behaviors, and evolving…

February 12, 2025 | Manisha Desai Read Article

Beware of Ongoing Scams Involving Fake AdLift Representatives

We want to alert the public about a concerning scam where fraudsters are impersonating AdLift representatives to deceive individuals and…

December 31, 2024 | Dhanya Chawla Read Article

Dermatology Marketing Made Easy: Proven Techniques to Grow Your Client Base

Marketing plays a very impactful role in growing a successful dermatology clinic. While excellent services and patient care are essential,…

December 30, 2024 | Dhanya Chawla Read Article
PAID MARKETING

Programmatic Advertising: Stop Just Talking About It, and Start Driving Real Growth (A Business Leader’s Guide to Cutting Through the Hype)

"Programmatic advertising" is a buzzword that gets thrown around a lot. But are business leaders seeing real, tangible ROI from…

March 4, 2025 | Manisha Desai Read Article

The Art of Naming Conventions in Marketing Campaigns: Best Practices for Clarity and Success

The name of a campaign might seem like a small detail. However, establishing clear and consistent campaign naming conventions is…

December 26, 2024 | Kunal Nayyar Read Article

What is Meme Marketing? How to Tap Into Viral Culture

Meme marketing has quickly become one of the most engaging and powerful tools for brands seeking to connect with online…

September 4, 2024 | Kunal Nayyar Read Article