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AI And SEO: Will Google Penalize AI Content? Here’s The Real Story

Everyone’s talking about it—AI for content creation. It’s fast, scalable, and honestly? It’s changing the game. But here’s the elephant in the digital room: Will...

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April 11, 2025
6 Influential Social Media Hashtag Movements Across the World

6 Influential Social Media Hashtag Movements Across the World

Who would have thought that the humble pound sign (yes, that’s what it was called!) would one day transform the...

Feb 28, 2019 | Rashmi Singh
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Five Practices for Creating Highly Engaging Content

Five Practices for Creating Highly Engaging Content

It was in the 1990s that content entered the flourishing world of the internet. What began as a not-so-popular marketing...

Feb 22, 2019 | Rashmi Singh
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What is the Role of Breadcrumbs in SEO?

What is the Role of Breadcrumbs in SEO?

Breadcrumbs are an essential part of precisely every good website. These little navigational aids don’t just tell people where they...

Dec 17, 2018 | Siddhartha Pundir
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8 Benefits of Outsourcing Your Digital Marketing

8 Benefits of Outsourcing Your Digital Marketing

When you’re running a private company, time is a valuable product, and marketing your brand can take up a lot...

Nov 29, 2018 | Vaibhav Khanna
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8 Important KPIs to Monitor and Measure Your Content Marketing Efforts

8 Important KPIs to Monitor and Measure Your Content Marketing Efforts

Your job as a content marketer doesn’t end after producing a carefully thought out content piece and distributing it to...

Nov 20, 2018 | Rohit Rajan
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What is Mobile First Indexing and How It Affects SEO

What is Mobile First Indexing and How It Affects SEO

Before understanding more about Mobile First indexing, we must know about Indexing. What is indexing? Indexing is the method of...

Nov 12, 2018 | Pradeep Kumar Mali
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DIGITAL MARKETING

Advertising Trends 2025: What Decision-Makers Need to Know 

The advertising industry in India is undergoing a transformative phase driven by rapid digital adoption, changing consumer behaviors, and evolving…

February 12, 2025 | Manisha Desai Read Article

Beware of Ongoing Scams Involving Fake AdLift Representatives

We want to alert the public about a concerning scam where fraudsters are impersonating AdLift representatives to deceive individuals and…

December 31, 2024 | Dhanya Chawla Read Article

Dermatology Marketing Made Easy: Proven Techniques to Grow Your Client Base

Marketing plays a very impactful role in growing a successful dermatology clinic. While excellent services and patient care are essential,…

December 30, 2024 | Dhanya Chawla Read Article
PAID MARKETING

Programmatic Advertising: Stop Just Talking About It, and Start Driving Real Growth (A Business Leader’s Guide to Cutting Through the Hype)

"Programmatic advertising" is a buzzword that gets thrown around a lot. But are business leaders seeing real, tangible ROI from…

March 4, 2025 | Manisha Desai Read Article

The Art of Naming Conventions in Marketing Campaigns: Best Practices for Clarity and Success

The name of a campaign might seem like a small detail. However, establishing clear and consistent campaign naming conventions is…

December 26, 2024 | Kunal Nayyar Read Article

What is Meme Marketing? How to Tap Into Viral Culture

Meme marketing has quickly become one of the most engaging and powerful tools for brands seeking to connect with online…

September 4, 2024 | Kunal Nayyar Read Article