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AI And SEO: Will Google Penalize AI Content? Here’s The Real Story

AI And SEO: Will Google Penalize AI Content? Here’s The Real Story

By Dhanya Chawla

Everyone’s talking about it—AI for content creation. It’s fast, scalable, and honestly? It’s changing the game. But here’s the elephant in the digital room: Will...

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April 11, 2025
Banner Advertising Made Simple – What You Need to Know

Banner Advertising Made Simple – What You Need to Know

Imagine cruising on a highway and driving past a huge banner with a catchy caption and attractive pictures. You may...

Feb 10, 2022 | Moolaram Mundliya
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The Truth About Negative Keywords

The Truth About Negative Keywords

Imagine setting up a new business where you sell furniture. Yaay! You decide to set up ads and target the...

Feb 4, 2022 | Aakash Chauhan
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Is Content a Google Ranking Factor?

Is Content a Google Ranking Factor?

Yeah, yeah; content is the king and the kingdom, but is it a Google ranking factor? Have you ever wondered...

Jan 26, 2022 | Rishabh Mahendru
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Learn the Ropes of Banner Advertising

Learn the Ropes of Banner Advertising

Most humans, including you and us, tend to feel as if we know everything. And when it comes to advertising,...

Jan 18, 2022 | Rishabh Mahendru
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Here’s What You Should Know About Keyword Match Types

Here’s What You Should Know About Keyword Match Types

In the early days of marketing, good SEO meant keywords – a lot of them!These not-so-fancy terms and phrases can...

Jan 11, 2022 | Aakash Chauhan
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How to Achieve Your Social Media Marketing Goals in 2022?

How to Achieve Your Social Media Marketing Goals in 2022?

It might work out between an always-online girlfriend and a zero-social-presence guy, but your brand simply cannot do without going...

Jan 5, 2022 | Shailendra Mehta
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DIGITAL MARKETING

Advertising Trends 2025: What Decision-Makers Need to Know 

The advertising industry in India is undergoing a transformative phase driven by rapid digital adoption, changing consumer behaviors, and evolving…

February 12, 2025 | Manisha Desai Read Article

Beware of Ongoing Scams Involving Fake AdLift Representatives

We want to alert the public about a concerning scam where fraudsters are impersonating AdLift representatives to deceive individuals and…

December 31, 2024 | Dhanya Chawla Read Article

Dermatology Marketing Made Easy: Proven Techniques to Grow Your Client Base

Marketing plays a very impactful role in growing a successful dermatology clinic. While excellent services and patient care are essential,…

December 30, 2024 | Dhanya Chawla Read Article
PAID MARKETING

Programmatic Advertising: Stop Just Talking About It, and Start Driving Real Growth (A Business Leader’s Guide to Cutting Through the Hype)

"Programmatic advertising" is a buzzword that gets thrown around a lot. But are business leaders seeing real, tangible ROI from…

March 4, 2025 | Manisha Desai Read Article

The Art of Naming Conventions in Marketing Campaigns: Best Practices for Clarity and Success

The name of a campaign might seem like a small detail. However, establishing clear and consistent campaign naming conventions is…

December 26, 2024 | Kunal Nayyar Read Article

What is Meme Marketing? How to Tap Into Viral Culture

Meme marketing has quickly become one of the most engaging and powerful tools for brands seeking to connect with online…

September 4, 2024 | Kunal Nayyar Read Article