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Our Blog

AI And SEO: Will Google Penalize AI Content? Here’s The Real Story

Everyone’s talking about it—AI for content creation. It’s fast, scalable, and honestly? It’s changing the game. But here’s the elephant in the digital room: Will...

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April 11, 2025
Sitemap: Your Website Blueprint

Sitemap: Your Website Blueprint

It’s all about structure and planning. Whether it’s a building you are constructing or defining goals for your business –...

May 28, 2022 | Daksh Deshwal
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Google Core Update: What is it?

Google Core Update: What is it?

On May 25, 2022, Google launched a “wide core upgrade” to its search-engine algorithm. Since Google releases significant upgrades gradually,...

May 21, 2022 | Tooba Hashmi
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A Beginners Guide to Ahrefs Keyword Explorer

A Beginners Guide to Ahrefs Keyword Explorer

A keyword is a fundamental part of effective SEO. We know it helps drive our traffic up and drastically improve...

May 14, 2022 | Daksh Deshwal
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5 Things that Cause 404 Errors

5 Things that Cause 404 Errors

A Website has several moving parts, and sometimes you may miss out on a few minor details. But unfortunately, these...

May 7, 2022 | Tooba Hashmi
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Insider Information on Technical SEO

Insider Information on Technical SEO

What is technical SEO? Sounds fancy schmancy, doesn’t it?Like you’ll need a degree in computer science to make sense of...

Apr 22, 2022 | Tooba Hashmi
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What is PPC? Here is How it Works

What is PPC? Here is How it Works

PPC, or pay-per-click advertising, is an excellent way to gain some visibility in the noisy world of the internet. However,...

Apr 13, 2022 | Rupoom Dey
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DIGITAL MARKETING

Advertising Trends 2025: What Decision-Makers Need to Know 

The advertising industry in India is undergoing a transformative phase driven by rapid digital adoption, changing consumer behaviors, and evolving…

February 12, 2025 | Manisha Desai Read Article

Beware of Ongoing Scams Involving Fake AdLift Representatives

We want to alert the public about a concerning scam where fraudsters are impersonating AdLift representatives to deceive individuals and…

December 31, 2024 | Dhanya Chawla Read Article

Dermatology Marketing Made Easy: Proven Techniques to Grow Your Client Base

Marketing plays a very impactful role in growing a successful dermatology clinic. While excellent services and patient care are essential,…

December 30, 2024 | Dhanya Chawla Read Article
PAID MARKETING

Programmatic Advertising: Stop Just Talking About It, and Start Driving Real Growth (A Business Leader’s Guide to Cutting Through the Hype)

"Programmatic advertising" is a buzzword that gets thrown around a lot. But are business leaders seeing real, tangible ROI from…

March 4, 2025 | Manisha Desai Read Article

The Art of Naming Conventions in Marketing Campaigns: Best Practices for Clarity and Success

The name of a campaign might seem like a small detail. However, establishing clear and consistent campaign naming conventions is…

December 26, 2024 | Kunal Nayyar Read Article

What is Meme Marketing? How to Tap Into Viral Culture

Meme marketing has quickly become one of the most engaging and powerful tools for brands seeking to connect with online…

September 4, 2024 | Kunal Nayyar Read Article