...

Our Blog

AI And SEO: Will Google Penalize AI Content? Here’s The Real Story

AI And SEO: Will Google Penalize AI Content? Here’s The Real Story

By Dhanya Chawla

Everyone’s talking about it—AI for content creation. It’s fast, scalable, and honestly? It’s changing the game. But here’s the elephant in the digital room: Will...

Calendar Icon
April 11, 2025
Confused About Ad Retargeting? Look How it Works

Confused About Ad Retargeting? Look How it Works

Picture this: every website visitor buys your products, downloads your eBooks, signs up for your newsletter or does anything you...

Jul 12, 2022 | Ashmita Datta
Read Article
White Hat SEO and Black Hat SEO: What Do These Terms Mean?

White Hat SEO and Black Hat SEO: What Do These Terms Mean?

White Hat SEO and Black Hat SEO – all have a very spy v/s spy feel, don’t they? Terms that...

Jul 5, 2022 | Juhi Sharma
Read Article
Your Handbook to Creating Rich Media Ads

Your Handbook to Creating Rich Media Ads

Attracting and retaining your targeted audience does not always come easy. Simple banner ads and plain advertising are no longer...

Jun 26, 2022 | Rupoom Dey
Read Article
Get the Scoop on Google SERP Features

Get the Scoop on Google SERP Features

Initially, every search result on Google looked the same, a list of ‘blue links’, and even though the appearance has...

Jun 18, 2022 | Daksh Deshwal
Read Article
Breadcrumbs in SEO: What Does it Mean?

Breadcrumbs in SEO: What Does it Mean?

Imagine yourself sitting on a park bench, soaking in soothing sunlight with an ice cream cone melting in your hand;...

Jun 10, 2022 | Daksh Deshwal
Read Article
Confused About Ad Retargeting? Look How it Works

Confused About Ad Retargeting? Look How it Works

Picture this: every website visitor buys your products, downloads your eBooks, signs up for your newsletter or does anything you...

Jun 4, 2022 | Tooba Hashmi
Read Article
DIGITAL MARKETING

Advertising Trends 2025: What Decision-Makers Need to Know 

The advertising industry in India is undergoing a transformative phase driven by rapid digital adoption, changing consumer behaviors, and evolving…

February 12, 2025 | Manisha Desai Read Article

Beware of Ongoing Scams Involving Fake AdLift Representatives

We want to alert the public about a concerning scam where fraudsters are impersonating AdLift representatives to deceive individuals and…

December 31, 2024 | Dhanya Chawla Read Article

Dermatology Marketing Made Easy: Proven Techniques to Grow Your Client Base

Marketing plays a very impactful role in growing a successful dermatology clinic. While excellent services and patient care are essential,…

December 30, 2024 | Dhanya Chawla Read Article
PAID MARKETING

Programmatic Advertising: Stop Just Talking About It, and Start Driving Real Growth (A Business Leader’s Guide to Cutting Through the Hype)

"Programmatic advertising" is a buzzword that gets thrown around a lot. But are business leaders seeing real, tangible ROI from…

March 4, 2025 | Manisha Desai Read Article

The Art of Naming Conventions in Marketing Campaigns: Best Practices for Clarity and Success

The name of a campaign might seem like a small detail. However, establishing clear and consistent campaign naming conventions is…

December 26, 2024 | Kunal Nayyar Read Article

What is Meme Marketing? How to Tap Into Viral Culture

Meme marketing has quickly become one of the most engaging and powerful tools for brands seeking to connect with online…

September 4, 2024 | Kunal Nayyar Read Article