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Our Blog

AI And SEO: Will Google Penalize AI Content? Here’s The Real Story

Everyone’s talking about it—AI for content creation. It’s fast, scalable, and honestly? It’s changing the game. But here’s the elephant in the digital room: Will...

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April 11, 2025
A Creator’s Guide to Google’s Search Ranking System

A Creator’s Guide to Google’s Search Ranking System

Staying up to date with Google’s constantly changing systems and algorithms can become quite a task for many. And to...

Nov 23, 2022 | Rajeev Munjal
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Canonicalization for SEO: All you need to know

Canonicalization for SEO: All you need to know

There’s a lot of duplicate content out there on the internet. Sometimes it’s intentional — low-quality content is sometimes used...

Nov 11, 2022 | Prakriti Saxena
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Optimizing Google Rich Snippets for Stronger SEO

Optimizing Google Rich Snippets for Stronger SEO

Interesting name, isn’t it? Rich snippets. Inviting, like someone sharing some juicy piece of information. You might have encountered the...

Nov 2, 2022 | Pankaj Singh Negi
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All You Need to Know About Google Performance Max Campaigns

All You Need to Know About Google Performance Max Campaigns

Although Google’s Performance Max Ad campaigns have been around for a while now — they’re now the shiniest ad campaign...

Oct 28, 2022 | Tooba Hashmi
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Google Search Ranking Algorithm Update October 2022

Google Search Ranking Algorithm Update October 2022

Google launched its last spam update on 19thOctober,which targeted spam content and filtered out the best search results. As per...

Oct 27, 2022 | Rajeev Munjal
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Grow Locally with Impactful Geotagged Advertisements

Grow Locally with Impactful Geotagged Advertisements

Most businesses are ultimately successful by targeting and fulfilling local needs and wants. Whether you’re a small bakery that makes...

Oct 22, 2022 | Sachi Singh
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DIGITAL MARKETING

Advertising Trends 2025: What Decision-Makers Need to Know 

The advertising industry in India is undergoing a transformative phase driven by rapid digital adoption, changing consumer behaviors, and evolving…

February 12, 2025 | Manisha Desai Read Article

Beware of Ongoing Scams Involving Fake AdLift Representatives

We want to alert the public about a concerning scam where fraudsters are impersonating AdLift representatives to deceive individuals and…

December 31, 2024 | Dhanya Chawla Read Article

Dermatology Marketing Made Easy: Proven Techniques to Grow Your Client Base

Marketing plays a very impactful role in growing a successful dermatology clinic. While excellent services and patient care are essential,…

December 30, 2024 | Dhanya Chawla Read Article
PAID MARKETING

Programmatic Advertising: Stop Just Talking About It, and Start Driving Real Growth (A Business Leader’s Guide to Cutting Through the Hype)

"Programmatic advertising" is a buzzword that gets thrown around a lot. But are business leaders seeing real, tangible ROI from…

March 4, 2025 | Manisha Desai Read Article

The Art of Naming Conventions in Marketing Campaigns: Best Practices for Clarity and Success

The name of a campaign might seem like a small detail. However, establishing clear and consistent campaign naming conventions is…

December 26, 2024 | Kunal Nayyar Read Article

What is Meme Marketing? How to Tap Into Viral Culture

Meme marketing has quickly become one of the most engaging and powerful tools for brands seeking to connect with online…

September 4, 2024 | Kunal Nayyar Read Article