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AI And SEO: Will Google Penalize AI Content? Here’s The Real Story

AI And SEO: Will Google Penalize AI Content? Here’s The Real Story

By Dhanya Chawla

Everyone’s talking about it—AI for content creation. It’s fast, scalable, and honestly? It’s changing the game. But here’s the elephant in the digital room: Will...

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April 11, 2025
Learn How to E-A-T for Google

Learn How to E-A-T for Google

E-A-T is a marketing essential, but if it is the first time you have heard that term, let us help...

Dec 22, 2022 | Rajeev Munjal
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Google December 2022 Link Spam Update Rolling Out Now

Google December 2022 Link Spam Update Rolling Out Now

Google is now leveraging the power of SpamBrain to neutralise the impact of unnatural links on search results. SpamBrain –...

Dec 19, 2022 | Rajeev Munjal
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The AdLift Social Media Calendar 2023

The AdLift Social Media Calendar 2023

Did you know that there is a ‘eat Ice-cream for breakfast day?’ or a ‘stay under a blanket all day’...

Dec 16, 2022 | Nandini Kumar
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Google Rolls Out December 2022 “Helpful Content” Update

Google Rolls Out December 2022 “Helpful Content” Update

In the works since 5th December, Google has rolled out its December 2022 “helpful content” system update. It is the...

Dec 7, 2022 | Rajeev Munjal
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Target your Converting Customers with the right LinkedIn Ads

Target your Converting Customers with the right LinkedIn Ads

The internet is a pretty noisy place, and if your online presence involves any work on the choppy seas of...

Nov 29, 2022 | Himani Gulati
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Ever Wondered How Image Alt Text Helps SEO? We Got Your Answers!

Ever Wondered How Image Alt Text Helps SEO? We Got Your Answers!

Image alt text is a bit of a dark horse in the world of SEO. With images forming an integral...

Nov 23, 2022 | Sarah Bhatnagar
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DIGITAL MARKETING

Advertising Trends 2025: What Decision-Makers Need to Know 

The advertising industry in India is undergoing a transformative phase driven by rapid digital adoption, changing consumer behaviors, and evolving…

February 12, 2025 | Manisha Desai Read Article

Beware of Ongoing Scams Involving Fake AdLift Representatives

We want to alert the public about a concerning scam where fraudsters are impersonating AdLift representatives to deceive individuals and…

December 31, 2024 | Dhanya Chawla Read Article

Dermatology Marketing Made Easy: Proven Techniques to Grow Your Client Base

Marketing plays a very impactful role in growing a successful dermatology clinic. While excellent services and patient care are essential,…

December 30, 2024 | Dhanya Chawla Read Article
PAID MARKETING

Programmatic Advertising: Stop Just Talking About It, and Start Driving Real Growth (A Business Leader’s Guide to Cutting Through the Hype)

"Programmatic advertising" is a buzzword that gets thrown around a lot. But are business leaders seeing real, tangible ROI from…

March 4, 2025 | Manisha Desai Read Article

The Art of Naming Conventions in Marketing Campaigns: Best Practices for Clarity and Success

The name of a campaign might seem like a small detail. However, establishing clear and consistent campaign naming conventions is…

December 26, 2024 | Kunal Nayyar Read Article

What is Meme Marketing? How to Tap Into Viral Culture

Meme marketing has quickly become one of the most engaging and powerful tools for brands seeking to connect with online…

September 4, 2024 | Kunal Nayyar Read Article