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AI And SEO: Will Google Penalize AI Content? Here’s The Real Story

AI And SEO: Will Google Penalize AI Content? Here’s The Real Story

By Dhanya Chawla

Everyone’s talking about it—AI for content creation. It’s fast, scalable, and honestly? It’s changing the game. But here’s the elephant in the digital room: Will...

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April 11, 2025
The Do’s and Don’ts of Successful Influencer Outreach for Brands

The Do’s and Don’ts of Successful Influencer Outreach for Brands

Influencer marketing has been a key digital marketing startegy for some time now. Many agencies provide this service to their...

Feb 14, 2023 | Tooba Hashmi
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What is Domain Authority, Why it Matters, and How to Improve it

What is Domain Authority, Why it Matters, and How to Improve it

Domain Authority (DA) is a metric that estimates how likely a website is to rank on the first page of...

Feb 11, 2023 | Prakriti Saxena
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Google Bard: Going Beyond the Basics

Google Bard: Going Beyond the Basics

As the OG of bards, Shakespeare once said, “all the world’s a stage,” and Google has made it a reality...

Feb 9, 2023 | Juhi Sharma
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Top AI Tools Shaping the Future of Content

Top AI Tools Shaping the Future of Content

Once upon a time, Artificial Intelligence was something we’d often see in sci-fi movies and TV shows. The concept of...

Feb 8, 2023 | Prakriti Saxena
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Maximize Your Search Visibility: A Guide to Implementing Rich Snippets

Maximize Your Search Visibility: A Guide to Implementing Rich Snippets

When it comes to search engine optimization (SEO), there are many different strategies and techniques that you can use to...

Jan 27, 2023 | Tooba Hashmi
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Google Search in a Year: What Indians Searched for in 2022

Google Search in a Year: What Indians Searched for in 2022

Google recently announced its ‘Year in Search 2022’ results for Indian users, offering us an insight into what people have...

Dec 26, 2022 | Prakriti Saxena
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DIGITAL MARKETING

Advertising Trends 2025: What Decision-Makers Need to Know 

The advertising industry in India is undergoing a transformative phase driven by rapid digital adoption, changing consumer behaviors, and evolving…

February 12, 2025 | Manisha Desai Read Article

Beware of Ongoing Scams Involving Fake AdLift Representatives

We want to alert the public about a concerning scam where fraudsters are impersonating AdLift representatives to deceive individuals and…

December 31, 2024 | Dhanya Chawla Read Article

Dermatology Marketing Made Easy: Proven Techniques to Grow Your Client Base

Marketing plays a very impactful role in growing a successful dermatology clinic. While excellent services and patient care are essential,…

December 30, 2024 | Dhanya Chawla Read Article
PAID MARKETING

Programmatic Advertising: Stop Just Talking About It, and Start Driving Real Growth (A Business Leader’s Guide to Cutting Through the Hype)

"Programmatic advertising" is a buzzword that gets thrown around a lot. But are business leaders seeing real, tangible ROI from…

March 4, 2025 | Manisha Desai Read Article

The Art of Naming Conventions in Marketing Campaigns: Best Practices for Clarity and Success

The name of a campaign might seem like a small detail. However, establishing clear and consistent campaign naming conventions is…

December 26, 2024 | Kunal Nayyar Read Article

What is Meme Marketing? How to Tap Into Viral Culture

Meme marketing has quickly become one of the most engaging and powerful tools for brands seeking to connect with online…

September 4, 2024 | Kunal Nayyar Read Article