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Our Blog

AI And SEO: Will Google Penalize AI Content? Here’s The Real Story

Everyone’s talking about it—AI for content creation. It’s fast, scalable, and honestly? It’s changing the game. But here’s the elephant in the digital room: Will...

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April 11, 2025
The Power of Celebrity Endorsement: Understanding Its Impact on Brands

The Power of Celebrity Endorsement: Understanding Its Impact on Brands

We often see celebrities endorsing products on television, social media, and in print ads. It’s no secret that celebrity endorsement...

Feb 15, 2023 | Prakriti Saxena
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Streamlining Your Business with Facebook Business Manager

Streamlining Your Business with Facebook Business Manager

We all know how important Facebook is in the social media industry. With over 2.8 billion monthly active users, it...

Feb 15, 2023 | Tooba Hashmi
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Creating a Winning Paid Media Strategy: A Step-by-Step Guide for Success

Creating a Winning Paid Media Strategy: A Step-by-Step Guide for Success

In today’s digital age, having a winning paid media strategy is essential for driving traffic and conversions. However, creating an...

Feb 15, 2023 | Prakriti Saxena
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The Ultimate Guide to Media Planning

The Ultimate Guide to Media Planning

The digital landscape today is one noisy place for advertisers. To be able to cut through this noise (cacophony, rather),...

Feb 14, 2023 | Prakriti Saxena
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Maximizing Your Social Media Strategy with the Facebook Planner Tool

Maximizing Your Social Media Strategy with the Facebook Planner Tool

Whether you are a social media manager or a one-man (or woman) army juggling between different platforms, managing social media...

Feb 14, 2023 | Tooba Hashmi
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How to Run Effective Paid Instagram Ads: Best Practices and Tips

How to Run Effective Paid Instagram Ads: Best Practices and Tips

Instagram – the social networking service that started off as a portal to share photographs has today evolved into a...

Feb 14, 2023 | Tooba Hashmi
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DIGITAL MARKETING

Advertising Trends 2025: What Decision-Makers Need to Know 

The advertising industry in India is undergoing a transformative phase driven by rapid digital adoption, changing consumer behaviors, and evolving…

February 12, 2025 | Manisha Desai Read Article

Beware of Ongoing Scams Involving Fake AdLift Representatives

We want to alert the public about a concerning scam where fraudsters are impersonating AdLift representatives to deceive individuals and…

December 31, 2024 | Dhanya Chawla Read Article

Dermatology Marketing Made Easy: Proven Techniques to Grow Your Client Base

Marketing plays a very impactful role in growing a successful dermatology clinic. While excellent services and patient care are essential,…

December 30, 2024 | Dhanya Chawla Read Article
PAID MARKETING

Programmatic Advertising: Stop Just Talking About It, and Start Driving Real Growth (A Business Leader’s Guide to Cutting Through the Hype)

"Programmatic advertising" is a buzzword that gets thrown around a lot. But are business leaders seeing real, tangible ROI from…

March 4, 2025 | Manisha Desai Read Article

The Art of Naming Conventions in Marketing Campaigns: Best Practices for Clarity and Success

The name of a campaign might seem like a small detail. However, establishing clear and consistent campaign naming conventions is…

December 26, 2024 | Kunal Nayyar Read Article

What is Meme Marketing? How to Tap Into Viral Culture

Meme marketing has quickly become one of the most engaging and powerful tools for brands seeking to connect with online…

September 4, 2024 | Kunal Nayyar Read Article