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AI And SEO: Will Google Penalize AI Content? Here’s The Real Story

Everyone’s talking about it—AI for content creation. It’s fast, scalable, and honestly? It’s changing the game. But here’s the elephant in the digital room: Will...

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April 11, 2025
10 Proven Tactics on How to Increase Domain Authority

10 Proven Tactics on How to Increase Domain Authority

As a website owner, increasing domain authority is crucial for gaining better search engine rankings, driving more traffic, and building...

Feb 17, 2023 | Prakriti Saxena
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10 Digital Marketing Tips You Don’t Want to Miss Out On!

10 Digital Marketing Tips You Don’t Want to Miss Out On!

In today’s digital age, an effective digital marketing strategy is critical to the success of any business. As more customers...

Feb 17, 2023 | Prakriti Saxena
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Google Adwords 101: The Ultimate Guide For Beginners

Google Adwords 101: The Ultimate Guide For Beginners

Are you new to the world of digital advertising and unsure of where to start? With so many platforms and...

Feb 17, 2023 | Prakriti Saxena
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Navigating the Twitter Ads Landscape: Best Practices and Pitfalls to Avoid

Navigating the Twitter Ads Landscape: Best Practices and Pitfalls to Avoid

Twitter is one of the most popular social media platforms, with over 330 million monthly active users. As a business...

Feb 16, 2023 | Prakriti Saxena
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Understanding Google Search: The Ultimate Guide

Understanding Google Search: The Ultimate Guide

Have you ever found yourself swimming a sea of search results while looking for information on Google? We’ve all been...

Feb 16, 2023 | Prakriti Saxena
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Maximizing ROI from Influencer Advertising: Best Practices for Business Owners

Maximizing ROI from Influencer Advertising: Best Practices for Business Owners

The world of marketing is complex, influenced by various factors. Till a decade ago, brands had celebrities as their brand...

Feb 15, 2023 | Prakriti Saxena
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DIGITAL MARKETING

Advertising Trends 2025: What Decision-Makers Need to Know 

The advertising industry in India is undergoing a transformative phase driven by rapid digital adoption, changing consumer behaviors, and evolving…

February 12, 2025 | Manisha Desai Read Article

Beware of Ongoing Scams Involving Fake AdLift Representatives

We want to alert the public about a concerning scam where fraudsters are impersonating AdLift representatives to deceive individuals and…

December 31, 2024 | Dhanya Chawla Read Article

Dermatology Marketing Made Easy: Proven Techniques to Grow Your Client Base

Marketing plays a very impactful role in growing a successful dermatology clinic. While excellent services and patient care are essential,…

December 30, 2024 | Dhanya Chawla Read Article
PAID MARKETING

Programmatic Advertising: Stop Just Talking About It, and Start Driving Real Growth (A Business Leader’s Guide to Cutting Through the Hype)

"Programmatic advertising" is a buzzword that gets thrown around a lot. But are business leaders seeing real, tangible ROI from…

March 4, 2025 | Manisha Desai Read Article

The Art of Naming Conventions in Marketing Campaigns: Best Practices for Clarity and Success

The name of a campaign might seem like a small detail. However, establishing clear and consistent campaign naming conventions is…

December 26, 2024 | Kunal Nayyar Read Article

What is Meme Marketing? How to Tap Into Viral Culture

Meme marketing has quickly become one of the most engaging and powerful tools for brands seeking to connect with online…

September 4, 2024 | Kunal Nayyar Read Article