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Our Blog

AI And SEO: Will Google Penalize AI Content? Here’s The Real Story

Everyone’s talking about it—AI for content creation. It’s fast, scalable, and honestly? It’s changing the game. But here’s the elephant in the digital room: Will...

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April 11, 2025
ChatGPT vs. Humans: Can an AI Language Model Compete with Human Intelligence?

ChatGPT vs. Humans: Can an AI Language Model Compete with Human Intelligence?

Humans have traditionally been considered the most sophisticated species when it comes to intellect. But the advent of Artificial Intelligence...

Mar 1, 2023 | Tooba Hashmi
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Top Tips to Leverage Influencer Marketing For Your Brand

Top Tips to Leverage Influencer Marketing For Your Brand

In today’s digital age, leveraging influencer marketing has proven to be a potent strategy for brands to promote their products...

Mar 1, 2023 | Tooba Hashmi
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Impact of Google Web Page Speed on User Experience

Impact of Google Web Page Speed on User Experience

As technology continues to advance, so does the demand for faster and more efficient website performance. A website’s loading speed...

Feb 28, 2023 | Prakriti Saxena
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Maximizing Content Marketing ROI: Strategies for Success

Maximizing Content Marketing ROI: Strategies for Success

As businesses continue to expand their online presence, content marketing has become an essential tool for driving traffic, building brand...

Feb 28, 2023 | Tooba Hashmi
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Facebook Advertising 101: A Beginner’s Guide to Creating a Campaign

Facebook Advertising 101: A Beginner’s Guide to Creating a Campaign

Facebook, the social media mammoth, is the 3rd most visited website in the world. With such a 1.9 billion daily...

Feb 28, 2023 | Tooba Hashmi
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Why Grammarly Is a Must-Have Tool for Professional Writers

Why Grammarly Is a Must-Have Tool for Professional Writers

As writers of a professional calibre, we comprehend the gravity of accurately and effectively convey our message. Our written material...

Feb 28, 2023 | Tooba Hashmi
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DIGITAL MARKETING

Advertising Trends 2025: What Decision-Makers Need to Know 

The advertising industry in India is undergoing a transformative phase driven by rapid digital adoption, changing consumer behaviors, and evolving…

February 12, 2025 | Manisha Desai Read Article

Beware of Ongoing Scams Involving Fake AdLift Representatives

We want to alert the public about a concerning scam where fraudsters are impersonating AdLift representatives to deceive individuals and…

December 31, 2024 | Dhanya Chawla Read Article

Dermatology Marketing Made Easy: Proven Techniques to Grow Your Client Base

Marketing plays a very impactful role in growing a successful dermatology clinic. While excellent services and patient care are essential,…

December 30, 2024 | Dhanya Chawla Read Article
PAID MARKETING

Programmatic Advertising: Stop Just Talking About It, and Start Driving Real Growth (A Business Leader’s Guide to Cutting Through the Hype)

"Programmatic advertising" is a buzzword that gets thrown around a lot. But are business leaders seeing real, tangible ROI from…

March 4, 2025 | Manisha Desai Read Article

The Art of Naming Conventions in Marketing Campaigns: Best Practices for Clarity and Success

The name of a campaign might seem like a small detail. However, establishing clear and consistent campaign naming conventions is…

December 26, 2024 | Kunal Nayyar Read Article

What is Meme Marketing? How to Tap Into Viral Culture

Meme marketing has quickly become one of the most engaging and powerful tools for brands seeking to connect with online…

September 4, 2024 | Kunal Nayyar Read Article