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AI And SEO: Will Google Penalize AI Content? Here’s The Real Story

Everyone’s talking about it—AI for content creation. It’s fast, scalable, and honestly? It’s changing the game. But here’s the elephant in the digital room: Will...

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April 11, 2025
What are Breadcrumbs and Why Are They Important for Your Website?

What are Breadcrumbs and Why Are They Important for Your Website?

As a website owner, you want your users to have a positive experience when navigating your site. One way to...

Mar 17, 2023 | Prakriti Saxena
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Measuring the Impact of Influencer Content: Metrics and Analytics for Tracking ROI

Measuring the Impact of Influencer Content: Metrics and Analytics for Tracking ROI

In today’s digital age, influencer marketing has become one of the most popular marketing tactics for businesses to reach their...

Mar 17, 2023 | Tooba Hashmi
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New Year, New Google Core Update

New Year, New Google Core Update

Google has come out with its first Core Update of 2023. The March 2023 broad core update is here and...

Mar 16, 2023 | Rajeev Munjal
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8 On-Page SEO Factors You Need to Implement Today

8 On-Page SEO Factors You Need to Implement Today

As a website owner or digital marketer, you must be familiar with the importance of Search Engine Optimization (SEO) for...

Mar 16, 2023 | Tooba Hashmi
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Building a Successful Blog Content Marketing Plan

Building a Successful Blog Content Marketing Plan

As the digital age progresses, the world of marketing has shifted from traditional marketing methods to a more content-based approach....

Mar 16, 2023 | Prakriti Saxena
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How to Use Influencer Marketing Tools to Measure Campaign Success

How to Use Influencer Marketing Tools to Measure Campaign Success

In today’s age, the concept of influencer marketing has become quite the sensation, providing brands with an effective method to...

Mar 16, 2023 | Tooba Hashmi
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DIGITAL MARKETING

Advertising Trends 2025: What Decision-Makers Need to Know 

The advertising industry in India is undergoing a transformative phase driven by rapid digital adoption, changing consumer behaviors, and evolving…

February 12, 2025 | Manisha Desai Read Article

Beware of Ongoing Scams Involving Fake AdLift Representatives

We want to alert the public about a concerning scam where fraudsters are impersonating AdLift representatives to deceive individuals and…

December 31, 2024 | Dhanya Chawla Read Article

Dermatology Marketing Made Easy: Proven Techniques to Grow Your Client Base

Marketing plays a very impactful role in growing a successful dermatology clinic. While excellent services and patient care are essential,…

December 30, 2024 | Dhanya Chawla Read Article
PAID MARKETING

Programmatic Advertising: Stop Just Talking About It, and Start Driving Real Growth (A Business Leader’s Guide to Cutting Through the Hype)

"Programmatic advertising" is a buzzword that gets thrown around a lot. But are business leaders seeing real, tangible ROI from…

March 4, 2025 | Manisha Desai Read Article

The Art of Naming Conventions in Marketing Campaigns: Best Practices for Clarity and Success

The name of a campaign might seem like a small detail. However, establishing clear and consistent campaign naming conventions is…

December 26, 2024 | Kunal Nayyar Read Article

What is Meme Marketing? How to Tap Into Viral Culture

Meme marketing has quickly become one of the most engaging and powerful tools for brands seeking to connect with online…

September 4, 2024 | Kunal Nayyar Read Article
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