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AI And SEO: Will Google Penalize AI Content? Here’s The Real Story

Everyone’s talking about it—AI for content creation. It’s fast, scalable, and honestly? It’s changing the game. But here’s the elephant in the digital room: Will...

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April 11, 2025
The Benefits of Using Multichannel Marketing for Your Business

The Benefits of Using Multichannel Marketing for Your Business

In today’s digital age, businesses must leverage every available marketing channel to reach their target audience. The goal is to...

Mar 23, 2023 | Prakriti Saxena
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The Role of Hashtag Activism in Amplifying Causes

The Role of Hashtag Activism in Amplifying Causes

Social media is a potent instrumentality concerning advocacy and enhancing awareness of significant social and political quandaries. Among the most...

Mar 23, 2023 | Prakriti Saxena
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Podcasting 101: Tips for Incorporating Audio Content into Your Strategy

Podcasting 101: Tips for Incorporating Audio Content into Your Strategy

In today’s digital age, businesses are always searching for innovative ways to reach their target audience. One of the best...

Mar 23, 2023 | Tooba Hashmi
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The Psychology of Visual Marketing: Using Color and Design to Influence Audience

The Psychology of Visual Marketing: Using Color and Design to Influence Audience

In today’s fast-paced world, where information overload is a common problem, you need to be creative in your marketing strategies...

Mar 23, 2023 | Tooba Hashmi
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Unlocking the Power of Remarketing in PPC Campaigns

Unlocking the Power of Remarketing in PPC Campaigns

As a business owner or marketer, you’re always looking for ways to get more out of your PPC management of...

Mar 22, 2023 | Tooba Hashmi
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Nofollow vs. Dofollow Backlinks: Which is More Valuable for SEO?

Nofollow vs. Dofollow Backlinks: Which is More Valuable for SEO?

When it comes to building backlinks for your website, there are two types of links that are commonly talked about...

Mar 22, 2023 | Prakriti Saxena
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DIGITAL MARKETING

Advertising Trends 2025: What Decision-Makers Need to Know 

The advertising industry in India is undergoing a transformative phase driven by rapid digital adoption, changing consumer behaviors, and evolving…

February 12, 2025 | Manisha Desai Read Article

Beware of Ongoing Scams Involving Fake AdLift Representatives

We want to alert the public about a concerning scam where fraudsters are impersonating AdLift representatives to deceive individuals and…

December 31, 2024 | Dhanya Chawla Read Article

Dermatology Marketing Made Easy: Proven Techniques to Grow Your Client Base

Marketing plays a very impactful role in growing a successful dermatology clinic. While excellent services and patient care are essential,…

December 30, 2024 | Dhanya Chawla Read Article
PAID MARKETING

Programmatic Advertising: Stop Just Talking About It, and Start Driving Real Growth (A Business Leader’s Guide to Cutting Through the Hype)

"Programmatic advertising" is a buzzword that gets thrown around a lot. But are business leaders seeing real, tangible ROI from…

March 4, 2025 | Manisha Desai Read Article

The Art of Naming Conventions in Marketing Campaigns: Best Practices for Clarity and Success

The name of a campaign might seem like a small detail. However, establishing clear and consistent campaign naming conventions is…

December 26, 2024 | Kunal Nayyar Read Article

What is Meme Marketing? How to Tap Into Viral Culture

Meme marketing has quickly become one of the most engaging and powerful tools for brands seeking to connect with online…

September 4, 2024 | Kunal Nayyar Read Article
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