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Power of Personalization: How Tailored Content Boosts Retention Rates
For most businesses, "more clients means more sales" seems common sense. In sales, the main goal is always to find ways to increase revenue. To do this, teams focus on...
Segmentation Strategies for Personalized Push Notifications
“Exclusive offer just for you!” or “You’ve got 24 hours to save!” are examples of how push notifications catch our attention with a sense of urgency and personalization. These pop-up...
Repercussions of False Advertising: What Companies Need to Know
‘Made from Real Oranges,’ ‘Just the Nutrition, your Child, Needs,' and ‘100% Natural’ - captions like these on products often goad us towards adding them to our cart. Why? Because...
The Rise of Ghost Malls: Why E-commerce SEO is Now Mission-Critical
The retail landscape in India is undergoing a dramatic shift. A recent Knight Frank Report highlights this change, revealing a staggering statistic: a 59% increase in ghost malls across the...
Understand the Path to Purchase with a Customer Journey Map
How well do you know your customers? Do you know what makes them tick? What factors affect their purchase decisions? What drives that final conversion? How do you track all...
Predicting Google Rankings in 2024: Trends and Insights
As we enter 2024, it is becoming increasingly important to achieve mastery in Google rankings for online success. To stay ahead of the curve, it is important to take a...
What is Chat GPT? Exploring AI Chatbots
Ever imagine having a conversation with a computer program that feels strangely real? That's the power of AI chatbots, and Chat GPT is a leading name in this rapidly developing...
The Role of Website Cookies: Understanding Their Functionality
Have you ever wondered how a website remembers your login information, keeps track of items in your shopping cart, or even seems to know what kind of content you're interested...
Reaching Your First 5k Followers on YouTube: Strategies for Success
Ever dreamt of building a thriving YouTube channel with a dedicated audience of thousands? The good news is that the dream is absolutely achievable! Having 5k followers unlocks a treasure...
Saying Goodbye to Twitter: Steps for Deleting Your Account
We all know the feeling. Maybe Twitter just doesn't spark joy anymore. The constant news cycle, negativity, or the urge to endlessly scroll can leave you wanting a break. The...
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