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How to Increase Domain Authority In Ways That Actually Work?
Domain authority, a scary sounding word right? It brings back visions of stern school principals and intimidating bosses, doesn’t it? However, you don’t have to ring the alarm bells just...
A Quick guide to Google AdWords Planner
If you’re in the business of conducting your business on the internet, you’ve most certainly come across the Google AdWords Planner. The Google AdWords planner, now known as their Keyword...
A Sneak Peek Into SEMrush Site Audit
Welcome to the world of SEO. We're glad you're here. And your presence indicates that you already have a good understanding of what SEO is and how it works. Looks...
6 Ridiculously Easy Ways to Do Keyword Research if You’re a Newbie
Most probably, this is what you typed and landed up here reading this article. While this the quickest way to get answers to our most important questions (and sometimes not-so-important!),...
Banner Advertising Made Simple – What You Need to Know
Imagine cruising on a highway and driving past a huge banner with a catchy caption and attractive pictures. You may or may not remember it forever, but that one banner...
The Truth About Negative Keywords
Imagine setting up a new business where you sell furniture. Yaay! You decide to set up ads and target the term 'console'. Now, some of the clicks on your ad...
Is Content a Google Ranking Factor?
Yeah, yeah; content is the king and the kingdom, but is it a Google ranking factor? Have you ever wondered what unique and SEO-optimized content means to our beloved search...
Learn the Ropes of Banner Advertising
Most humans, including you and us, tend to feel as if we know everything. And when it comes to advertising, we feel as talented as Emily from Paris. But advertising...
Here’s What You Should Know About Keyword Match Types
In the early days of marketing, good SEO meant keywords - a lot of them!These not-so-fancy terms and phrases can truly make or break your digital marketing strategy. Yep. In...
How to Achieve Your Social Media Marketing Goals in 2022?
It might work out between an always-online girlfriend and a zero-social-presence guy, but your brand simply cannot do without going social. Social media marketing is one of the most powerful...
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