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The Truth About Negative Keywords
Imagine setting up a new business where you sell furniture. Yaay! You decide to set up ads and target the term 'console'. Now, some of the clicks on your ad...
Is Content a Google Ranking Factor?
Yeah, yeah; content is the king and the kingdom, but is it a Google ranking factor? Have you ever wondered what unique and SEO-optimized content means to our beloved search...
Learn the Ropes of Banner Advertising
Most humans, including you and us, tend to feel as if we know everything. And when it comes to advertising, we feel as talented as Emily from Paris. But advertising...
Here’s What You Should Know About Keyword Match Types
In the early days of marketing, good SEO meant keywords - a lot of them!These not-so-fancy terms and phrases can truly make or break your digital marketing strategy. Yep. In...
How to Achieve Your Social Media Marketing Goals in 2022?
It might work out between an always-online girlfriend and a zero-social-presence guy, but your brand simply cannot do without going social. Social media marketing is one of the most powerful...
Understanding SEMrush -features, benefits, and everything you should know
As a brand, we are always searching for ways to increase our website traffic and generate leads. One of the most common yet effective ways is to use Search Engine...
Best Ways to Use Long-Tail Keywords
User experience has never been more significant than today. In the year 2021, Google's focus on intent and user experience made the use of long-tail keywords in content crucial. A...
6 Benefits of Using Google AdWords
The breakout of novel coronavirus in March 2020 has changed our world in more ways than one. It has altered the foundations of the basic structure of our society by...
A Detailed Guide on the Types of Google Ads
You must have seen the text ad on the top of a few results page when searching for something on Google. These are known as Google Ads and are the...
7 Simple SEO Steps to Grow Your Business
The ongoing shift to digital has accelerated the use of innovative channels such as Search Engine Optimization, popularly known as SEO. While many businesses today are employing SEO strategies to...
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