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AI And SEO: Will Google Penalize AI Content? Here’s The Real Story

Everyone’s talking about it—AI for content creation. It’s fast, scalable, and honestly? It’s changing the game. But here’s the elephant in the digital room: Will...

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April 11, 2025
How Visual Search is Transforming the Way We Search for Data

How Visual Search is Transforming the Way We Search for Data

In today’s digital age, the way we search for information and data has evolved significantly. With the rise of visual...

May 31, 2023 | Tooba Hashmi
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Pros and Cons of Human Generated vs AI Generated Content

Pros and Cons of Human Generated vs AI Generated Content

In today’s digital era, content creation is crucial in various industries, from marketing and journalism to entertainment and education. With...

May 30, 2023 | Swati Singh
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The Benefits of Using AI in Your SEO Efforts

The Benefits of Using AI in Your SEO Efforts

Search engine optimization (SEO) is essential to any successful online presence. As technology grows, so does the way we approach...

May 30, 2023 | Swati Singh
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Achieving SEO Mastery with ChatGPT Prompts: Tips and Tricks

Achieving SEO Mastery with ChatGPT Prompts: Tips and Tricks

In today’s digital age, search engine optimization (SEO) plays a pivotal role in boosting a website’s visibility and attracting organic...

May 30, 2023 | Tooba Hashmi
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10 Key Differences between GA4 vs Universal Analytics

10 Key Differences between GA4 vs Universal Analytics

Google Analytics 4 (GA4) and Universal Analytics are two different versions of Google’s analytics platform. Each GA4 vs Universal Analytics...

May 30, 2023 | Tooba Hashmi
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From Image to Insight: Uncovering Google’s ‘About this Image’ Feature

From Image to Insight: Uncovering Google’s ‘About this Image’ Feature

In the vast ocean of information – Internet- visual content, especially images, has always been integral for capturing attention and...

May 26, 2023 | Kajal Bhardwaj
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DIGITAL MARKETING

Advertising Trends 2025: What Decision-Makers Need to Know 

The advertising industry in India is undergoing a transformative phase driven by rapid digital adoption, changing consumer behaviors, and evolving…

February 12, 2025 | Manisha Desai Read Article

Beware of Ongoing Scams Involving Fake AdLift Representatives

We want to alert the public about a concerning scam where fraudsters are impersonating AdLift representatives to deceive individuals and…

December 31, 2024 | Dhanya Chawla Read Article

Dermatology Marketing Made Easy: Proven Techniques to Grow Your Client Base

Marketing plays a very impactful role in growing a successful dermatology clinic. While excellent services and patient care are essential,…

December 30, 2024 | Dhanya Chawla Read Article
PAID MARKETING

Programmatic Advertising: Stop Just Talking About It, and Start Driving Real Growth (A Business Leader’s Guide to Cutting Through the Hype)

"Programmatic advertising" is a buzzword that gets thrown around a lot. But are business leaders seeing real, tangible ROI from…

March 4, 2025 | Manisha Desai Read Article

The Art of Naming Conventions in Marketing Campaigns: Best Practices for Clarity and Success

The name of a campaign might seem like a small detail. However, establishing clear and consistent campaign naming conventions is…

December 26, 2024 | Kunal Nayyar Read Article

What is Meme Marketing? How to Tap Into Viral Culture

Meme marketing has quickly become one of the most engaging and powerful tools for brands seeking to connect with online…

September 4, 2024 | Kunal Nayyar Read Article
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