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Confused About Ad Retargeting? Look How it Works
Picture this: every website visitor buys your products, downloads your eBooks, signs up for your newsletter or does anything you consider a goal. Sounds ideal, right? We all know that...
White Hat SEO and Black Hat SEO: What Do These Terms Mean?
White Hat SEO and Black Hat SEO – all have a very spy v/s spy feel, don't they? Terms that have been co-opted by the SEO folks from old movies...
Your Handbook to Creating Rich Media Ads
Attracting and retaining your targeted audience does not always come easy. Simple banner ads and plain advertising are no longer enough to engage your consumers. As consumers evolve with the...
Get the Scoop on Google SERP Features
Initially, every search result on Google looked the same, a list of ‘blue links', and even though the appearance has not changed much over the years, there has been an...
Breadcrumbs in SEO: What Does it Mean?
Imagine yourself sitting on a park bench, soaking in soothing sunlight with an ice cream cone melting in your hand; probably the most relaxed you have been in days. But...
Confused About Ad Retargeting? Look How it Works
Picture this: every website visitor buys your products, downloads your eBooks, signs up for your newsletter or does anything you consider a goal. Sounds ideal, isn't it? We all know...
Sitemap: Your Website Blueprint
It’s all about structure and planning. Whether it’s a building you are constructing or defining goals for your business – structure matters. Well, the same reasoning applies to understanding what...
Google Core Update: What is it?
On May 25, 2022, Google launched a "wide core upgrade" to its search-engine algorithm. Since Google releases significant upgrades gradually, it takes a few weeks before all their effects are...
A Beginners Guide to Ahrefs Keyword Explorer
A keyword is a fundamental part of effective SEO. We know it helps drive our traffic up and drastically improve our organic search rankings. Without keywords, there is no SEO!...
5 Things that Cause 404 Errors
A Website has several moving parts, and sometimes you may miss out on a few minor details. But unfortunately, these details can cost you. We are talking about the dreaded...
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