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The Beginner’s Handbook to Robot txt
The robots.txt is the only file where its size doesn't matter! It may be tiny, but it has big implications for your website and can impact your ranking considerably. Understanding...
Is Contextual Advertising the Smart Way to Reach Consumers?
Contextual advertising maximizes the intention of getting through to the audiences – right place and time- while maintaining respect for their privacy. A future-proof way for brands to reach out...
Want to Secure Your Website? Here’s How HTTPS Can Help
Security has always been a concerning issue, whether it is your home or data transfer between a user's web browser and a web server. Of course, you can hire a...
Google Business Profile: What Does It Mean?
Let’s go a little back in time to the era when the internet wasn’t as mainstream as it is today. But marketing today is a totally different ballgame! We have...
Concise or Creative: Learn How to Curate The Perfect Meta Title And Descriptions
If you are someone who is not frightened to write a 1000-word article, but the thought of writing the Meta titles and descriptions scares you out of your wits, you...
Here’s How You Can Make Domain Rating Work for You!
Have you recently launched your website and burned the midnight oil to organically increase its reach among audiences? We understand how hard it is to compete with millions of established...
Confused About Ad Retargeting? Look How it Works
Picture this: every website visitor buys your products, downloads your eBooks, signs up for your newsletter or does anything you consider a goal. Sounds ideal, right? We all know that...
White Hat SEO and Black Hat SEO: What Do These Terms Mean?
White Hat SEO and Black Hat SEO – all have a very spy v/s spy feel, don't they? Terms that have been co-opted by the SEO folks from old movies...
Your Handbook to Creating Rich Media Ads
Attracting and retaining your targeted audience does not always come easy. Simple banner ads and plain advertising are no longer enough to engage your consumers. As consumers evolve with the...
Get the Scoop on Google SERP Features
Initially, every search result on Google looked the same, a list of ‘blue links', and even though the appearance has not changed much over the years, there has been an...
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