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Learn How to E-A-T for Google
E-A-T is a marketing essential, but if it is the first time you have heard that term, let us help you understand what it really is and why it matters...
Google December 2022 Link Spam Update Rolling Out Now
Google is now leveraging the power of SpamBrain to neutralise the impact of unnatural links on search results. SpamBrain – Google's spam prevention AI system – is being upgraded to...
The AdLift Social Media Calendar 2023
Did you know that there is a ‘eat Ice-cream for breakfast day?’ or a ‘stay under a blanket all day’ day? (Okay, we made that one up!) Quirky days aside,...
Google Rolls Out December 2022 “Helpful Content” Update
In the works since 5th December, Google has rolled out its December 2022 “helpful content” system update. It is the first major update since the release of the August 2022...
Target your Converting Customers with the right LinkedIn Ads
The internet is a pretty noisy place, and if your online presence involves any work on the choppy seas of social media, it can often feel like you’re shouting at...
Ever Wondered How Image Alt Text Helps SEO? We Got Your Answers!
Image alt text is a bit of a dark horse in the world of SEO. With images forming an integral part of most search engine result pages, image alt text...
A Creator’s Guide to Google’s Search Ranking System
Staying up to date with Google’s constantly changing systems and algorithms can become quite a task for many. And to help with that, Google has released a new centralized page...
Canonicalization for SEO: All you need to know
There’s a lot of duplicate content out there on the internet. Sometimes it’s intentional — low-quality content is sometimes used to score a nifty site ranking on search engines. Unfortunately,...
Optimizing Google Rich Snippets for Stronger SEO
Interesting name, isn't it? Rich snippets. Inviting, like someone sharing some juicy piece of information. You might have encountered the term thrown around in the context of SEO — and...
All You Need to Know About Google Performance Max Campaigns
Although Google’s Performance Max Ad campaigns have been around for a while now — they’re now the shiniest ad campaign tool everyone wants to play around with. While Google has...
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