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Canonicalization for SEO: All you need to know
There’s a lot of duplicate content out there on the internet. Sometimes it’s intentional — low-quality content is sometimes used to score a nifty site ranking on search engines. Unfortunately,...
Optimizing Google Rich Snippets for Stronger SEO
Interesting name, isn't it? Rich snippets. Inviting, like someone sharing some juicy piece of information. You might have encountered the term thrown around in the context of SEO — and...
All You Need to Know About Google Performance Max Campaigns
Although Google’s Performance Max Ad campaigns have been around for a while now — they’re now the shiniest ad campaign tool everyone wants to play around with. While Google has...
Google Search Ranking Algorithm Update October 2022
Google launched its last spam update on 19thOctober,which targeted spam content and filtered out the best search results. As per the update shared by Google, this update completed its rollout...
Grow Locally with Impactful Geotagged Advertisements
Most businesses are ultimately successful by targeting and fulfilling local needs and wants. Whether you’re a small bakery that makes delicious cakes and loaves of bread in New Delhi or...
Google Rolls Out Its Spam Update: Edition 2022
Once again, Google has swung into action and is working on bringing changes to its algorithm to make it a better search engine. What makes us claim so? A new...
A Novice’s Guide to Understanding Schema Markup
If you wish your website to stand apart from that of your competitors, schema markup is the answer to your questions. While fully understanding the concept of schema markup may...
Using Latent Semantic Indexing to Improve SEO
Latent semantic indexing has an intimidating ring to it, invoking people in labs poring over reams of paper. A search on the internet doesn’t help disabuse this sense either. Although...
One Pit Stop to Understanding Native Ads
Ads are literally on every application you use, be it during a video, between songs, scrolling through any application, ads will be there waiting for you to tap on them....
The Why & How of Internal linking for SEO
Picture this: You have written a great blog with all the relevant keywords, pictures, alt tags, and whatnot. Then, you post it on the relevant platform. But lo! it doesn't...
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