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The Do’s and Don’ts of Successful Influencer Outreach for Brands
Influencer marketing has been a key digital marketing startegy for some time now. Many agencies provide this service to their clients as a way to grow their business and reach...
What is Domain Authority, Why it Matters, and How to Improve it
Domain Authority (DA) is a metric that estimates how likely a website is to rank on the first page of search results for relevant keywords. It is a score developed...
Google Bard: Going Beyond the Basics
As the OG of bards, Shakespeare once said, "all the world's a stage," and Google has made it a reality with its new AI tool, BARD. When you think of...
Top AI Tools Shaping the Future of Content
Once upon a time, Artificial Intelligence was something we’d often see in sci-fi movies and TV shows. The concept of AI itself was a little mysterious and had most of...
Maximize Your Search Visibility: A Guide to Implementing Rich Snippets
When it comes to search engine optimization (SEO), there are many different strategies and techniques that you can use to improve your website's visibility and ranking. One of the most...
Google Search in a Year: What Indians Searched for in 2022
Google recently announced its 'Year in Search 2022' results for Indian users, offering us an insight into what people have searched on the search engine in the current year. The...
Learn How to E-A-T for Google
E-A-T is a marketing essential, but if it is the first time you have heard that term, let us help you understand what it really is and why it matters...
Google December 2022 Link Spam Update Rolling Out Now
Google is now leveraging the power of SpamBrain to neutralise the impact of unnatural links on search results. SpamBrain – Google's spam prevention AI system – is being upgraded to...
The AdLift Social Media Calendar 2023
Did you know that there is a ‘eat Ice-cream for breakfast day?’ or a ‘stay under a blanket all day’ day? (Okay, we made that one up!) Quirky days aside,...
Google Rolls Out December 2022 “Helpful Content” Update
In the works since 5th December, Google has rolled out its December 2022 “helpful content” system update. It is the first major update since the release of the August 2022...
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