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AI And SEO: Will Google Penalize AI Content? Here’s The Real Story

Everyone’s talking about it—AI for content creation. It’s fast, scalable, and honestly? It’s changing the game. But here’s the elephant in the digital room: Will...

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April 11, 2025
How AI Influencers are Changing the Marketing Landscape

How AI Influencers are Changing the Marketing Landscape

Google Ads is a powerful platform for local companies to reach their target audience and boost website traffic. However, without...

Jun 13, 2023 | Gulgul Saha
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How to Use AI to Improve Your Content Marketing ROI

How to Use AI to Improve Your Content Marketing ROI

In today’s digital landscape, content marketing plays a pivotal role in attracting and engaging audiences. However, with the ever-increasing competition...

Jun 13, 2023 | Gulgul Saha
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The Benefits and Risks of Using AI for Social Media Content Curation

The Benefits and Risks of Using AI for Social Media Content Curation

Artificial Intelligence (AI) has transformed numerous industries, and social media is no exception. Social platforms have become an integral part...

Jun 12, 2023 | Gulgul Saha
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Soft Errors: How to Fix Them for Better User Experience

Soft Errors: How to Fix Them for Better User Experience

Web development comes with its share of challenges, one of which includes handling various types of errors. The infamous 404...

Jun 12, 2023 | Swati Singh
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A Guide to Common HTTP Status Codes and Their Meanings

A Guide to Common HTTP Status Codes and Their Meanings

You may face various error messages or status codes while visiting different websites when browsing the internet. These response codes,...

Jun 12, 2023 | Swati Singh
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The Role of XML Sitemaps in Your Shopify Store’s SEO Strategy

The Role of XML Sitemaps in Your Shopify Store’s SEO Strategy

In the vast digital landscape, search engine optimization (SEO) plays a crucial role in ensuring the visibility and success of...

Jun 7, 2023 | Swati Singh
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DIGITAL MARKETING

Advertising Trends 2025: What Decision-Makers Need to Know 

The advertising industry in India is undergoing a transformative phase driven by rapid digital adoption, changing consumer behaviors, and evolving…

February 12, 2025 | Manisha Desai Read Article

Beware of Ongoing Scams Involving Fake AdLift Representatives

We want to alert the public about a concerning scam where fraudsters are impersonating AdLift representatives to deceive individuals and…

December 31, 2024 | Dhanya Chawla Read Article

Dermatology Marketing Made Easy: Proven Techniques to Grow Your Client Base

Marketing plays a very impactful role in growing a successful dermatology clinic. While excellent services and patient care are essential,…

December 30, 2024 | Dhanya Chawla Read Article
PAID MARKETING

Programmatic Advertising: Stop Just Talking About It, and Start Driving Real Growth (A Business Leader’s Guide to Cutting Through the Hype)

"Programmatic advertising" is a buzzword that gets thrown around a lot. But are business leaders seeing real, tangible ROI from…

March 4, 2025 | Manisha Desai Read Article

The Art of Naming Conventions in Marketing Campaigns: Best Practices for Clarity and Success

The name of a campaign might seem like a small detail. However, establishing clear and consistent campaign naming conventions is…

December 26, 2024 | Kunal Nayyar Read Article

What is Meme Marketing? How to Tap Into Viral Culture

Meme marketing has quickly become one of the most engaging and powerful tools for brands seeking to connect with online…

September 4, 2024 | Kunal Nayyar Read Article
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