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2024: A Year to Remember at AdLift!
What a year it’s been at AdLift! If we could sum it up in one word, it would be “unforgettable.” Our 2024 agency reel is bursting with highlights that showcase...
How to integrate your SEO and paid search strategies to maximize efficiency and reduce CAC
In a world where online ad prices seem to be in a perpetual climb and organic visibility is harder than ever to secure, SEO and paid search aren’t just complementary—they’re...
SEO in 2025: Adapting to a Changing Search Landscape By Prashant Puri, CEO & Co-Founder, AdLift
SEO in 2025 is undergoing one of its most transformative phases. With the rise of AI, evolving user behaviours, and new search formats, brands need to rethink their strategies to...
Understanding the Google December 2024 Spam Update: What You Need to Know
Google has released the December 2024 Spam Update, a significant search algorithm change aimed at refining the search experience. This update, which follows closely behind the December 2024 core update,...
Beware of Ongoing Scams Involving Fake AdLift Representatives
We want to alert the public about a concerning scam where fraudsters are impersonating AdLift representatives to deceive individuals and extract money under false pretenses. AdLift is not associated with...
Dermatology Marketing Made Easy: Proven Techniques to Grow Your Client Base
Marketing plays a very impactful role in growing a successful dermatology clinic. While excellent services and patient care are essential, an effective dermatology marketing strategy is the key to staying...
Facebook vs Twitter: Which Platform Wins for Your Marketing Goals?
Did you know Facebook boasts nearly 3 billion monthly active users, while Twitter is home to over 300 million active users? These staggering numbers highlight the immense potential both platforms...
Discover the Top Digital Marketing Strategies for 2025
dThe Software as a Service (SaaS) industry has been on an extraordinary growth trajectory over the last decade, with expectations that it will surpass a value of $900 billion by...
The Art of Naming Conventions in Marketing Campaigns: Best Practices for Clarity and Success
The name of a campaign might seem like a small detail. However, establishing clear and consistent campaign naming conventions is crucial to the overall success of your marketing efforts. We...
Is Your Content Strategy Working for You — or Against You?
Content is king — we’ve heard this a million times. But what happens when the king’s army isn’t delivering results? For many brands, the reality is that their content strategy...
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