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Banned Hashtags: The Hidden Threat to Your Social Media Growth

Imagine this—you’ve spent hours curating the perfect Instagram post. The lighting is flawless, the caption is on point, and you’ve added what you think are...

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April 25, 2025
Core Functions of Marketing: What Every Business Should Know

Core Functions of Marketing: What Every Business Should Know

Core Functions of Marketing: What Every Business Should Know In the bustling marketplace of today, understanding the core functions of...

Mar 4, 2024 | Prakriti Saxena
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From Novice to Pro: An In-Depth Guide on How to Use Bard

From Novice to Pro: An In-Depth Guide on How to Use Bard

Starting your journey with Bard (now known as Gemini) might seem a bit tricky at first, but don’t worry, we’ve...

Mar 4, 2024 | Anjali Jaiswal
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From Followers to Fans: Harnessing the Power of UGC to Build a Thriving Brand Community and Boost Your Google Ranking

From Followers to Fans: Harnessing the Power of UGC to Build a Thriving Brand Community and Boost Your Google Ranking

Imagine a world where marketing messages resonate deeply, where trust reigns supreme, and where consumers actively participate in brand storytelling....

Mar 3, 2024 | Juhi Sharma
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5 Underrated Advantages of Social Media Marketing You Must Know

5 Underrated Advantages of Social Media Marketing You Must Know

Are you a social media enthusiast looking to know the advantages of social media marketing? Today, social media is more...

Mar 2, 2024 | Anjali Jaiswal
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Become Google-able: The Essential Guide to “Adding Me to Search”

Become Google-able: The Essential Guide to “Adding Me to Search”

Having a strong online presence is more important than ever. When someone searches for your name, what information do they...

Mar 1, 2024 | Anjali Jaiswal
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Shark Tank India: Making Waves in the Entrepreneurial Sea (But Can It Navigate the Undercurrents?)

Shark Tank India: Making Waves in the Entrepreneurial Sea (But Can It Navigate the Undercurrents?)

Shark Tank India is no longer just a TV show; it’s a tidal wave reshaping the entrepreneurial landscape. With seasoned...

Feb 19, 2024 | Manisha Desai
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DIGITAL MARKETING

Advertising Trends 2025: What Decision-Makers Need to Know 

The advertising industry in India is undergoing a transformative phase driven by rapid digital adoption, changing consumer behaviors, and evolving…

February 12, 2025 | Manisha Desai Read Article

Beware of Ongoing Scams Involving Fake AdLift Representatives

We want to alert the public about a concerning scam where fraudsters are impersonating AdLift representatives to deceive individuals and…

December 31, 2024 | Dhanya Chawla Read Article

Dermatology Marketing Made Easy: Proven Techniques to Grow Your Client Base

Marketing plays a very impactful role in growing a successful dermatology clinic. While excellent services and patient care are essential,…

December 30, 2024 | Dhanya Chawla Read Article
PAID MARKETING

Programmatic Advertising: Stop Just Talking About It, and Start Driving Real Growth (A Business Leader’s Guide to Cutting Through the Hype)

"Programmatic advertising" is a buzzword that gets thrown around a lot. But are business leaders seeing real, tangible ROI from…

March 4, 2025 | Manisha Desai Read Article

The Art of Naming Conventions in Marketing Campaigns: Best Practices for Clarity and Success

The name of a campaign might seem like a small detail. However, establishing clear and consistent campaign naming conventions is…

December 26, 2024 | Kunal Nayyar Read Article

What is Meme Marketing? How to Tap Into Viral Culture

Meme marketing has quickly become one of the most engaging and powerful tools for brands seeking to connect with online…

September 4, 2024 | Kunal Nayyar Read Article
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