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Banned Hashtags: The Hidden Threat to Your Social Media Growth

Imagine this—you’ve spent hours curating the perfect Instagram post. The lighting is flawless, the caption is on point, and you’ve added what you think are...

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April 25, 2025
How to Increase Online Sales Per Visitor: SEO Optimization Hacks

How to Increase Online Sales Per Visitor: SEO Optimization Hacks

Nowadays, having an online presence is more important than ever. However, the real question is, how to increase online sales?...

Mar 12, 2024 | Prakriti Saxena
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Budgeting for Success: How Much Does SEO Cost and Will You Get Your ROI?

Budgeting for Success: How Much Does SEO Cost and Will You Get Your ROI?

Looking to know about the cost of SEO? Digital marketing and SEO go hand in hand. Integrating SEO into your...

Mar 12, 2024 | Anjali Jaiswal
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How to Identify and Master Branded Keywords for Your Business?

How to Identify and Master Branded Keywords for Your Business?

Businesses can find it challenging to stand out. Yet, one of the most effective tools at their disposal might already...

Mar 12, 2024 | Juhi Sharma
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Write Right: How Pillar Content Pages Can Revolutionize Your Content Marketing

Write Right: How Pillar Content Pages Can Revolutionize Your Content Marketing

Content marketing is an important part of digital marketing. However, the way we approach it has changed over time. Nowadays,...

Mar 12, 2024 | Nistha Jain
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Beyond 0s and 1s: Exploring the Nuances of Static vs Dynamic

Beyond 0s and 1s: Exploring the Nuances of Static vs Dynamic

Have you ever found yourself puzzled over the terms ‘static’ and ‘dynamic’ when it comes to websites? You’re not alone....

Mar 8, 2024 | Juhi Sharma
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Creating an inclusive experience for women in tech’ – a conversation with Ester Martinez

Creating an inclusive experience for women in tech’ – a conversation with Ester Martinez

Join us in conversation with Ester Martinez the CEO & Founder of People Matters, Asia’s largest community and media platform...

Mar 8, 2024 | Manisha Desai
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DIGITAL MARKETING

Advertising Trends 2025: What Decision-Makers Need to Know 

The advertising industry in India is undergoing a transformative phase driven by rapid digital adoption, changing consumer behaviors, and evolving…

February 12, 2025 | Manisha Desai Read Article

Beware of Ongoing Scams Involving Fake AdLift Representatives

We want to alert the public about a concerning scam where fraudsters are impersonating AdLift representatives to deceive individuals and…

December 31, 2024 | Dhanya Chawla Read Article

Dermatology Marketing Made Easy: Proven Techniques to Grow Your Client Base

Marketing plays a very impactful role in growing a successful dermatology clinic. While excellent services and patient care are essential,…

December 30, 2024 | Dhanya Chawla Read Article
PAID MARKETING

Programmatic Advertising: Stop Just Talking About It, and Start Driving Real Growth (A Business Leader’s Guide to Cutting Through the Hype)

"Programmatic advertising" is a buzzword that gets thrown around a lot. But are business leaders seeing real, tangible ROI from…

March 4, 2025 | Manisha Desai Read Article

The Art of Naming Conventions in Marketing Campaigns: Best Practices for Clarity and Success

The name of a campaign might seem like a small detail. However, establishing clear and consistent campaign naming conventions is…

December 26, 2024 | Kunal Nayyar Read Article

What is Meme Marketing? How to Tap Into Viral Culture

Meme marketing has quickly become one of the most engaging and powerful tools for brands seeking to connect with online…

September 4, 2024 | Kunal Nayyar Read Article
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