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Banned Hashtags: The Hidden Threat to Your Social Media Growth

Imagine this—you’ve spent hours curating the perfect Instagram post. The lighting is flawless, the caption is on point, and you’ve added what you think are...

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April 25, 2025
Decoding PPC Full Form and its Importance in Digital Marketing

Decoding PPC Full Form and its Importance in Digital Marketing

In digital marketing, acronyms like SEO, SEM, and SMM have become buzzwords. One term that particularly stands out is PPC....

Mar 22, 2024 | Kunal Nayyar
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Exploring the Google Partners Program: What You Need to Know

Exploring the Google Partners Program: What You Need to Know

In this digitally advanced era, Google has established its name as a dominant force that is shaping the way businesses...

Mar 22, 2024 | Anjali Jaiswal
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Edit My People Card: A Guide to Editing Your Google Profile

Edit My People Card: A Guide to Editing Your Google Profile

According to recent statistics, the total number of internet users worldwide has reached 5.3 billion, accounting for 65.7% of the...

Mar 22, 2024 | Anjali Jaiswal
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How to Become a Google Partner in India? Benefits and Requirements

How to Become a Google Partner in India? Benefits and Requirements

Do you wonder why few names command as much respect and authority as Google? Or why is Google considered the...

Mar 22, 2024 | Anjali Jaiswal
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Google Word Coach: A Tool for Improving Your Vocabulary

Google Word Coach: A Tool for Improving Your Vocabulary

Google has completely revolutionized the world of information through its search engine. New and advanced tools are being introduced almost...

Mar 21, 2024 | Anjali Jaiswal
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Understanding Google SERP Features and their Impact on CTRs in 2024

Understanding Google SERP Features and their Impact on CTRs in 2024

Google Search begins with a single click, and users are provided with troves of data to sift through. These ‘results’...

Mar 20, 2024 | Manisha Desai
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DIGITAL MARKETING

Advertising Trends 2025: What Decision-Makers Need to Know 

The advertising industry in India is undergoing a transformative phase driven by rapid digital adoption, changing consumer behaviors, and evolving…

February 12, 2025 | Manisha Desai Read Article

Beware of Ongoing Scams Involving Fake AdLift Representatives

We want to alert the public about a concerning scam where fraudsters are impersonating AdLift representatives to deceive individuals and…

December 31, 2024 | Dhanya Chawla Read Article

Dermatology Marketing Made Easy: Proven Techniques to Grow Your Client Base

Marketing plays a very impactful role in growing a successful dermatology clinic. While excellent services and patient care are essential,…

December 30, 2024 | Dhanya Chawla Read Article
PAID MARKETING

Programmatic Advertising: Stop Just Talking About It, and Start Driving Real Growth (A Business Leader’s Guide to Cutting Through the Hype)

"Programmatic advertising" is a buzzword that gets thrown around a lot. But are business leaders seeing real, tangible ROI from…

March 4, 2025 | Manisha Desai Read Article

The Art of Naming Conventions in Marketing Campaigns: Best Practices for Clarity and Success

The name of a campaign might seem like a small detail. However, establishing clear and consistent campaign naming conventions is…

December 26, 2024 | Kunal Nayyar Read Article

What is Meme Marketing? How to Tap Into Viral Culture

Meme marketing has quickly become one of the most engaging and powerful tools for brands seeking to connect with online…

September 4, 2024 | Kunal Nayyar Read Article
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