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Banned Hashtags: The Hidden Threat to Your Social Media Growth

Imagine this—you’ve spent hours curating the perfect Instagram post. The lighting is flawless, the caption is on point, and you’ve added what you think are...

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April 25, 2025
Understanding KPI Meaning: Your Guide to Measuring Marketing Success

Understanding KPI Meaning: Your Guide to Measuring Marketing Success

The world of digital marketing is filled with jargon. For the uninitiated, this can be quite intimidating. How is CPR...

Apr 1, 2024 | Manisha Desai
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Exploring Distribution Channels: Strategies for Reaching Your Audience

Exploring Distribution Channels: Strategies for Reaching Your Audience

Finding the right path to connect with your audience is essential for success. Whether you’re an established business owner or...

Mar 25, 2024 | Himanshu Gurja
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Understanding the 4 Ps of Marketing: Core Principles for Success

Understanding the 4 Ps of Marketing: Core Principles for Success

It’s 2024, and in today’s commercial sector, standing out from the crowd requires a solid strategic marketing approach. Did you...

Mar 25, 2024 | Sangeeta Kumari
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How to Create a Website on Google for Free: A Step-by-Step Guide

How to Create a Website on Google for Free: A Step-by-Step Guide

We are living in 2024, and an online presence is significantly important for businesses of all sizes. According to Statista.com,...

Mar 25, 2024 | Anjali Jaiswal
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Navigating Social Media Apps: Platforms for Communication

Navigating Social Media Apps: Platforms for Communication

Social media apps are among the most popular tools to communicate with customers. Why is it so? There are over...

Mar 25, 2024 | Prakriti Saxena
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Understanding What is Mobile Advertising?

Understanding What is Mobile Advertising?

Are you planning to take your business to the next level but need help knowing where to start? Do you...

Mar 25, 2024 | Inesh Sharma
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DIGITAL MARKETING

Advertising Trends 2025: What Decision-Makers Need to Know 

The advertising industry in India is undergoing a transformative phase driven by rapid digital adoption, changing consumer behaviors, and evolving…

February 12, 2025 | Manisha Desai Read Article

Beware of Ongoing Scams Involving Fake AdLift Representatives

We want to alert the public about a concerning scam where fraudsters are impersonating AdLift representatives to deceive individuals and…

December 31, 2024 | Dhanya Chawla Read Article

Dermatology Marketing Made Easy: Proven Techniques to Grow Your Client Base

Marketing plays a very impactful role in growing a successful dermatology clinic. While excellent services and patient care are essential,…

December 30, 2024 | Dhanya Chawla Read Article
PAID MARKETING

Programmatic Advertising: Stop Just Talking About It, and Start Driving Real Growth (A Business Leader’s Guide to Cutting Through the Hype)

"Programmatic advertising" is a buzzword that gets thrown around a lot. But are business leaders seeing real, tangible ROI from…

March 4, 2025 | Manisha Desai Read Article

The Art of Naming Conventions in Marketing Campaigns: Best Practices for Clarity and Success

The name of a campaign might seem like a small detail. However, establishing clear and consistent campaign naming conventions is…

December 26, 2024 | Kunal Nayyar Read Article

What is Meme Marketing? How to Tap Into Viral Culture

Meme marketing has quickly become one of the most engaging and powerful tools for brands seeking to connect with online…

September 4, 2024 | Kunal Nayyar Read Article
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