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Banned Hashtags: The Hidden Threat to Your Social Media Growth

Imagine this—you’ve spent hours curating the perfect Instagram post. The lighting is flawless, the caption is on point, and you’ve added what you think are...

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April 25, 2025
Harnessing Heat Maps in Google Analytics: Insights for Website Optimization

Harnessing Heat Maps in Google Analytics: Insights for Website Optimization

What’s the first image that comes to your mind when you think about a heat map? Shades of yellow going...

Apr 11, 2024 | Nistha Jain
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“Crafting Your Unique Selling Proposition: Stand Out in the Market “

“Crafting Your Unique Selling Proposition: Stand Out in the Market “

Today, the online and offline marketplace is flooded with products. You have thousands of options, even if you are looking...

Apr 11, 2024 | Nistha Jain
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How to Delete Facebook Page: Step by Step Guide

How to Delete Facebook Page: Step by Step Guide

Are you done and dusted with social media? Feel the need to disconnect? Find yourself spending too much time on...

Apr 11, 2024 | Prakriti Saxena
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Create Content that Connects: Target the Most Searched Topics on YouTube

Create Content that Connects: Target the Most Searched Topics on YouTube

In 2023, YouTube was the most searched thing on Google. It drove around 2.1 billion traffic every month! Now imagine...

Apr 1, 2024 | Anjali Jaiswal
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Become a Content Guru: Target the Most Searched on Google Queries

Become a Content Guru: Target the Most Searched on Google Queries

“I’d rather work on my content than think about the top searched on Google.” – said no content guru ever....

Apr 1, 2024 | Prakriti Saxena
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Data Doesn’t Lie: Decoding Your Social Media Analytics for Growth

Data Doesn’t Lie: Decoding Your Social Media Analytics for Growth

It’s been a while since you have started working on your social media strategy but you don’t know if you’re...

Apr 1, 2024 | Prakriti Saxena
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DIGITAL MARKETING

Advertising Trends 2025: What Decision-Makers Need to Know 

The advertising industry in India is undergoing a transformative phase driven by rapid digital adoption, changing consumer behaviors, and evolving…

February 12, 2025 | Manisha Desai Read Article

Beware of Ongoing Scams Involving Fake AdLift Representatives

We want to alert the public about a concerning scam where fraudsters are impersonating AdLift representatives to deceive individuals and…

December 31, 2024 | Dhanya Chawla Read Article

Dermatology Marketing Made Easy: Proven Techniques to Grow Your Client Base

Marketing plays a very impactful role in growing a successful dermatology clinic. While excellent services and patient care are essential,…

December 30, 2024 | Dhanya Chawla Read Article
PAID MARKETING

Programmatic Advertising: Stop Just Talking About It, and Start Driving Real Growth (A Business Leader’s Guide to Cutting Through the Hype)

"Programmatic advertising" is a buzzword that gets thrown around a lot. But are business leaders seeing real, tangible ROI from…

March 4, 2025 | Manisha Desai Read Article

The Art of Naming Conventions in Marketing Campaigns: Best Practices for Clarity and Success

The name of a campaign might seem like a small detail. However, establishing clear and consistent campaign naming conventions is…

December 26, 2024 | Kunal Nayyar Read Article

What is Meme Marketing? How to Tap Into Viral Culture

Meme marketing has quickly become one of the most engaging and powerful tools for brands seeking to connect with online…

September 4, 2024 | Kunal Nayyar Read Article
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