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Is Your Content Strategy Working for You — or Against You?
Content is king — we’ve heard this a million times. But what happens when the king’s army isn’t delivering results? For many brands, the reality is that their content strategy...
2024 Google Search Trends in India: What Captured Our Curiosity This Year?
Our life is now driven by clicks, curiosity, and constant digital exploration. Google once again reflected the pulse of India in its annual ‘Year in Search’ report. 2024 was a...
AdLift’s 2025 Social Media Calendar: Your Roadmap to Success
As we step into 2025, we’ll be surrounded by major global events like the FIFA World Cup in Canada, the United States, and Mexico, the Paris Climate Summit, The World...
Understanding Google’s December 2024 Core Update: What to Expect
Google has officially launched its December core algorithm update, a swift follow-up to last month's November core update. With the rollout expected to span the next two weeks, the digital...
Optimizing For Google AI Overviews: What Marketers Need To Know
Prashant Puri, CEO & Co-Founder of AdLift, drives digital transformation with content strategies and data-driven marketing solutions. It’s now a given that Google loves keeping us on our toes with...
Google’s Latest Shake-up: November 2024 Core Update
Google, the search giant, has once again rolled out its biannual core update, this time in November 2024. This algorithmic tweak is designed to improve search results by prioritizing high-quality,...
SEO Ranking Explained: Proven Techniques to Enhance Your Website’s Traffic
Google’s reach in the digital market is unbeatable. A recent Statista report shows that Google controls 95.32% of mobile searches and 81.95% of desktop searches globally. These figures reveal just...
The Importance of Mobile SEO Optimization: A Guide to Staying Competitive
With mobile devices now responsible for 59.45% of global internet traffic, the shift from desktop to mobile browsing has changed how businesses approach digital strategy. From media consumption to online...
What is Evergreen Content? Build Traffic That Never Fades
Staying up to date with trends and the latest updates can be an overwhelming task for businesses these days. However, there’s a type of content that endures through the shifts...
The Role of Technical SEO Elements in Enhancing Site Performance and Rankings
Search engine optimization (SEO) stands as a foundational pillar in digital marketing, driving organic traffic, boosting online visibility, and ultimately enhancing brand reputation. SEO itself encompasses three primary segments: on-page,...
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