How to perform a SEO SWOT Analysis

If you are a modern business owner, you must be aware that content is a treasure trove of solutions when it comes to online business promotion. In fact, it’s not rocket science to understand that content is what allows businesses to form a connection with their potential target audience by sharing their unique ideas and perspective.

With the introduction of various social media platforms, producing and portraying your stories has become easier than ever before. Access to such opportunities might seem like a boon to business owners; however, it comes with a catch.

In a digital world full of content, the question that can trouble you is how you can ensure that your story reaches the right group of people. Inevitably, this will take you to the sphere of search engine optimization or SEO.

So many people believe that SEO is just about finding the right kind of keywords, but it’s much more than that. That is to say, the keywords are the main ingredients, yet there are other areas you need to cover in order to take your business to the next level. Let’s read further to learn what it is.

Is SEO SWOT Analysis as Important as Everyone Says?

Now that everyone has primary tools to engage in digital marketing, it often feels like one is screaming into an abyss of google results. However, in order to capture more than everyone else, and be seen and heard you’d need more than a vaguely pieced-together strategy. The strategy that we are referring to here is the SWOT analysis for SEO.

By now, you must be wondering what SWOT analysis for SEO is. Well, SWOT analysis is one of the best ways to get things aligned by helping you identify your strengths, weaknesses, opportunities, and threats in SEO. This further will assist you in tailoring your SEO master plan accordingly.

So, to answer your question, SEO SWOT analysis is as important as any other plan of action for your business.

Stay with us to learn how a SWOT analysis can change your game entirely by attracting an end number of clients towards your business.

SWOT: Strength, Weakness, Opportunities, Threats

Don’t have much idea about what the SWOT analysis approach is all about? Don’t worry! We’ve got your back!

A SWOT analysis stands for four major elements, i.e., Strengths, Weaknesses, Opportunities and Threats. Generally, this technique helps businesses analyze what better they can do to generate profits and map a successful strategy for the future as well.

In fact, the best thing about SWOT analysis is that it can be applied to virtually anything, even beyond the boundaries of a business setting, which also includes any aspect of SEO.

So, when it comes to search engine optimization, where do you start? SEO lists are generally unending optimization tasks performed based on piles and piles of data. Focusing your limited attention on the inexhaustive to-do lists can make you feel overwhelmed at times.

This is where a SWOT analysis comes into the picture. That is to say, it provides a kind of external criteria that will guide you to identify which task provides you with the most significant competitive advantage.

Now without further ado, we’ll walk you through how to perform an SEO SWOT analysis to improve your business promotion.

Here’s How You Can Perform your Own SWOT Analysis

In case you are new to SEO or finding it difficult to re-strategize your SEO, you can start with these simple steps of doing an SEO SWOT analysis.

1. Realize Your Strength

You must be aware that search engines regulate organic search visibility by crawling and indexing the content on the internet. Further, it ranks it accordingly with reference to their relevance.

The primary factor that determines the relevancy is the authority of keywords. Therefore, your first job is to identify the keywords that bring you some authority. Further, find out which content pieces are well-ranked within that keyword group.

Your strategy should be to leverage the existing strength in three ways:

• Link out from those content pieces, i.e., adding links reinforces content by bringing in expert authority to strengthen your content further.
• Look for any improvements that can be made in context with technical audits on webpages.
• Also, determine what kind of content speaks better to your target audience. For instance, do they like listicles or data-driven long-form content?

2. Recognize the Weakness

Figuring out your SEO weakness is a powerful tool to improve your SEO performance. Here are a few areas in which you can get started:

• Many a time, you hold onto some keywords because they don’t easily lend themselves to relatable content. If some keyword group seems to take too much time and effort, consider letting them go. Moreover, if bigger competitors have already taken natural keywords, consider employing long-tail keywords to generate conversions.
• Correct all kinds of technical glitches by running a website audit to check for any issues in code, links, tags, etc.
• Only use high-quality backlinks that are organically obtained to enhance your website’s rank.

3. Focus on Opportunities

Capitalizing on opportunities requires you to have an in-depth understanding of your market as well as the keyword research tools. If you are aware of your market, you naturally know your competitors. With this information, you can use tools like SEMrush and ahrefs to find out content and keyword gaps.

Software like this provides a list of keywords, evaluates the links, and shows insight into missed opportunities offering you the upper hand over your competitors.

4. Determine the Threats

The last step of SEO SWOT analysis is to identify your threats. After all, you wouldn’t want to do all the hard work only to leave certain loopholes at the end. One of the most damaging factors here is publishing duplicated content without proper permission. You can simply avoid this by using canonical tags wherever appropriate.

Moreover, do not be careless with your backlinks. We understand that managing backlinks can seem time-consuming, but they are really worth the effort.

Answering All Your SEO SWOT Analysis Questions

Once you are done with your SEO SWOT analysis, you should be clear about where you need to get started. Ask yourself:

1. Is your weakness list longer than your strengths?
2. Are new competitors entering the market more frequently in the past few years?

Above everything, you need to remember that patience is the key. You would not be able to tackle everything with an SEO SWOT analysis in just a few weeks or months. It is a long-term commitment which will surely bring about good results.

Conclusion

In a nutshell, your primary focus should be on constantly publishing fresh and relevant content. Further, you would need to monitor search engine results, as search engines always reward new and relevant content.

Keep up with your SWOT on a quarterly or at least bi-annual basis. Doing this will help you stay on top of your game, reaching your target consumer base.

At AdLift, you get expert service by forming a one-on-one relationship. Our professionals will help you tell your story in a way that gets instant results. In case you still have any questions, contact us to see what difference a strategy can make to your business.