Grow Locally with Impactful Geotagged Advertisements

Most businesses are ultimately successful by targeting and fulfilling local needs and wants. Whether you’re a small bakery that makes delicious cakes and loaves of bread in New Delhi or a small American suburb, or a large tech firm providing services to other businesses worldwide, geotagging can be a powerful marketing strategy that can help location-specific audiences find you! Keep reading to learn more about geotagging, geotag photos, and how geo location tagging can help you speak directly to the right audiences in all the right places.

What is Geotagging?

The principle behind geotagging is quite straightforward: you attach geographical information to your content – especially any media you’re using – so you place yourself as relevant to a specific place. You can add geo location tagging to almost all content: websites, text messages, photos, videos, and even QR codes. You can also include other relevant information, such as timestamps. Neat, right? That’s a lot of information you can leverage for your advertising strategy!

Let’s say a user is looking to purchase a birthday cake in New Delhi, and you’re a brand-new bakery, freshly operational, right around the corner from them. When they Google ‘bakeries near me’ on their phone, search engines can use the location of their phone along with the keyword they searched for to offer up your business as a result.

What are the Benefits of Adding Geotagging to Your Marketing Strategy

The benefits of geo location tagging for your business’s marketing strategy are manifold, including:

1. Excellent Consumer Knowledge

Geotagging is a powerful tool when it comes to understanding the behaviour of your customers, especially if this varies across the locations you operate in. Even if you’re only based in one place, geo location tagging can help you gain a deep understanding of what your local customers are looking for when they’re looking for a business like yours.

2. An SEO Boost

Many potential buyers today naturally gravitate toward local purchasing options. They want to be able to see and touch what they’re buying and come find you if they need any support. Geotagging is an extremely effective way of ensuring that you rank well when people make locally specific searches related to your business.

3. Word of Mouth Marketing

When you use geotagging in your marketing strategies, you build yourself as a highly locally connected brand presence. This, in turn, can greatly boost how quickly people hear about you through word of mouth. For instance, your customers can be encouraged to post geotag photos of your business and products on social media; this can be a powerful way of building your reach in a particular locale!

How to Incorporate Geotagging in Your Marketing Strategy

Are you convinced? Thinking about taking the plunge into geotagging all your content and your advertising strategies? Here’s how you, too, can reach for a slice of the geotagging pie for your business.

1. Build On Your Local SEO

One of the first steps to get in on the whole geotagging shindig is to clean up your local SEO. You can do this by adding geotag photos to your content and geotagging your website thoroughly. This will help you rank well in all the right localised searches.

Geotag photos are the key to cleaning up your local SEO, along with using local geotagging keywords. When you add geotag photos to your content – your home page, your blog posts, etc. – your content becomes much easier to find for both search engines and users alike. Along with the right keywords, you’re essentially firing a flare gun into the internet skies, saying, “I’m here! Come find me!”

2. Use Geo Location Tagging to Target PPC Ads

Google’s PPC framework is incredibly powerful when it comes to geotagging. You can make your geo location tagging as precise as a pin on a map and set up a target radius around it. Google then uses this information to serve up precisely targeted ads to its users using the location of their device and their keywords. Google can even draw on its own data to see places its users have recently been to or even Googled out of casual interest to display your advertisement.

3. Step Up Your Instagram Game

Social media offers one of the most powerful avenues when it comes to geotagging. Instagram and Facebook, two of the most popular social media advertising spaces on the internet today, both depend heavily on geo location tagging to show locally relevant content to their users.

By adding geo tag photos to your content and advertising strategies on these platforms in tandem with location-specific hashtags, you can astronomically boost your visibility on Facebook and Instagram. Easy sharing and tagging mechanisms for users on these platforms can be further leveraged to supercharge your engagement.

Real World Examples of Successful Geotagging Campaigns

Companies all over the world leverage geotagging advertising campaigns to great effect.

1. UNIQLO, Japan

The year was 2012, and the country was Japan. UNIQLO asked its audience – all young people in Japanese cities – to use the brand-new check-in feature on Facebook when they visited UNIQLO stores for a chance to win some money they could spend at their stores during their sale.

This snowballed into a global sensation and drove immense traffic to their stores. They achieved all-time sales highs due to their geo location tagging campaigns!

Zomato, India

A quick scroll down food delivery app Zomato’s Twitter and Instagram account can offer an excellent lesson in geotagging and geo location targeted advertising. Their Tweets and Instagram posts are tagged for specific locations, and they utilise culturally specific affinities and jokes to speak directly with their audiences.

Most recently, they asked followers to tag friends they’d eat “post tuition momos” with, and based on a lucky draw, they offered vouchers to local momo restaurants. This boosted engagement with their app deliveries – and the restaurant itself – with users flocking to spread the word by tagging friends.

Conclusion

Almost all businesses can benefit immensely from geotagging, from multilocation organisations whose marketing strategy must be tailored to specific locations to local brick-and-mortar businesses. Geotagging strategies like geotag photos – which a company like AdLift can help you leverage to its full potential – help you offer precise, accurate and sharply relevant information to users. Advertisements that use geotagging, in this context, are like giant digital billboards on search engines, pointing you to the great local business right down the road.

FAQs

1. What is geotagging in marketing?

Adding location-specific geographical metadata to your content on the internet is known as geotagging in marketing.

2. Is geotargeting legal?

Yes. Users opt-in to share their geotagging data with search engines and websites.

3. How does Facebook use geotagging?

Facebook allows you to check in to specific places and even geotag your photos.

4. What is geotagging on social media?

A geotagged photo on social media includes a specific location attached to a post; it can help you boost reach as posts can be searched for and even recommended on the basis of geotagging locations.

5. How accurate is geotagging?

Geotagging carries an accuracy of about 88% or precise location accuracy of around 25 miles or 40 km.