Google August 2023 Broad Core Update

Google has announced the rollout of its August 2023 broad core update, which may take up to two weeks to complete.

What is the August 2023 Broad Core Algorithm Update?

Every year, Google comes up with new core updates to make notable changes to its search algorithm. The primary objective of these updates is to guarantee that users receive the most pertinent and reliable outcomes for their search inquiries.

With the latest update, Google announced its intention to refresh its ranking release history page after the completion of the rollout.

Although these core updates are not intended to single out particular websites or pages, they are likely to result in heightened visibility for pages that were previously ranked lower. Conversely, pages that were previously rewarded might experience a decline in their rankings.

Impact & Recovery from Google’s Core Updates

A core update can affect a website’s search performance positively or negatively, or it may have no impact at all. Google emphasizes that if you see a decline in performance after a core update, it doesn’t indicate an issue with your website. A drop could be due to adjustments made by the core update rather than anything wrong with your content or site structure.

The search engine encourages those who see drops in rankings to focus on improving website quality rather than looking for technical fixes.

How to Bounce Back

To enhance your search performance following a core update, Google suggests the following steps:

• Thoroughly examine underperforming pages.
• Analyze the search terms that directed users to those pages.
• Compare your content with the queries listed on Google’s help page.

This assessment will highlight areas where your content falls short in addressing user inquiries. Utilize this insight to prioritize enhancing your content to align with what searchers are seeking.

Google cautions that while improvements might not guarantee recovery, no pages have a fixed or assured position in Google’s search results.

Timeline for Recovery

Typically, it takes a few months for pages to regain lost rankings due to a core update, if the improvements warrant such recovery. However, Google constantly fine-tunes its algorithms. It may introduce minor updates between the broader core updates that can positively impact pages that have made revisions.

Rollout Complete

Google Search Central recently utilized platform ‘X’ to announce the completion of the rollout for Google’s core update on 7th September. This particular update is part of a series of periodic updates introduced by Google this year.

The initiation of this core update can be traced back to its launch on 22nd August 2023, with its comprehensive rollout culminating on the 7th of September.

The Google Search Status Dashboard provides a clear timeline for those seeking precise details on the rollout duration. The entire process of this core update’s rollout spanned 16 days and three hours, highlighting Google’s meticulous and timely execution of updates.

What Was The SEO Chatter?

Based on the chatter in the SEO community, this core update started off with a bang. It impacted a lot of sites and showed signs of volatility on various tracking tools as well.  Sites impacted by this update may see a considerable change in their ranking, ranging from 20-80% gains or losses. However, this core update was not as impactful as the previous core updates.

Way Forward

As the effects of Google’s August 2023 core algorithm update continue to unfold, businesses and SEO professionals should exercise patience, concentrate on elevating website quality, and avoid seeking hasty solutions.