How Digital Advertising Agencies are Using Content Marketing in SEO Strategy?

Over the past few years, Digital Advertising Agencies have witnessed an exponential growth in their business; thanks to the increasing use of the internet. Almost every brand and organization are trying to implement new ways of marketing to stay ahead of others in the competitive industry. To ensure that they remain at the top, companies seek expertise of digital advertising companies who then use various ways of marketing to boost their client’s presence on the internet. In this article, we will tell you about one of the most important aspect of the SEO strategy that such agencies use. However, before discussing that, it is vital that you should first understand the basic definition of both SEO and content marketing. Let us begin with SEO first.
SEO or Search Engine Optimization is a digital marketing strategy focused on increasing organic (non-paid) traffic for Search Engine Result Pages (SERP). Search Engine Optimization covers both the technical and creative elements required to improve keyword rankings and drive traffic in search result pages.
On the other hand, content marketing is a form of creation, publication and distribution of content like blogs, articles, videos and social media post to increase awareness about any product or service.

SEO and Content Marketing have long been defined as two persons working hand in hand to improve the performance of your search traffic and brand awareness. Online SEO without content marketing is quite tough. Basically, SEO and content marketing work together to give the best results.

Click to get info about Content Marketing tools – List of Content Marketing Tools Every Marketer Needs to Know

Role of Content Marketing in SEO Strategy

While there are various ways to increase a brand’s reach to engage potential customer, content marketing has proved to be one of the most active, practical, and useful digital marketing approaches. Below are some of the effective benefits of content marketing:

• Supports you to improve Search Engine Optimization (SEO) and online visibility
• Helps you in bringing unpredictable clients
• Effective content marketing leads to higher customer engagement
• Helps you to build authority and credibility
• Builds trust with your target audience
• Drives leads and conversions
• Positions your business as an expert in the industry
• Benefits your customers’ move through the purchase decision more quickly

Top digital marketing agencies use tools like ‘Content Lift’ or more for getting the best high page authority and domain authority relevant sites. Content Lift platform works on outreach management system which forms the pillar of an effective content marketing strategy.

By distributing relevant and audience-centric content to external internet properties, businesses build further relationships, amplify their reach, generate click through from these external sites, and most significantly earn quality links from high-value and high-authority websites.

If content gets posted on top domain authority relevant sites, it also boosts the web traffic and visibility. It also is also helpful in improving SEO – Search Engine Optimization.

As soon as you hire the right digital marketing agency, you can expand your online business and rank higher on search engine sites. In addition to that, you can then beat any competition, increase your web traffic and attract relevant customers.

Now that you know how content marketing is essential to boost SEO strategy, why don’t you begin your success journey with a digital marketing agency today? The content marketing specialists at AdLift Marketing are here to help you get the most out of your marketing content. Click here to schedule a call today.